Company Press Release:

Vodafone launches Chhota Credit @ Rs.10 for prepaid subscribers

Offers a little extra when you most need it

 

Mumbai, May 26, 2008: Vodafone Essar, one of India’s leading cellular service providers, today launched a product called Chhota Credit for its prepaid subscribers. Subscribers can now get a credit amount of Rs.10 by just sending an SMS.

 

Harit Nagpal, Marketing and New Business Director, Vodafone Essar, said “Chhota Credit will enable our subscribers to make a call in the event they do not have sufficient balance in their prepaid account and a recharge shop is not close by or open.”

 

Vodafone prepaid subscribers, who have a balance of less than Rs. 5, can use  this product by sending CREDIT as an SMS to 144 (Toll Free).  Rs.10 will then be added to their prepaid account.  A service charge of Re 1/ transaction will be applicable. This credit comes with a validity of 7 days and will be adjusted against the customer’s next recharge. Prepaid subscribers who have been on the Vodafone network for over 3 months can use Chhota Credit.

 

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About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 45.78 million customers*.

 

Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

 

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 252 million customers worldwide.  Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

 

The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.

*Figures from Cellular Operators Association of India, April 30, 2008