Vodafone
launches ‘Complete the Zoozoo story’ Competition
Calling all
Zoozoo fans to step in the shoes of their beloved character and narrate
their story
Mumbai, November 25, 2009 – Vodafone Essar, one of India’s leading cellular services providers, today launched the ‘Complete the Zoozoo story’ Competition for the millions of Zoozoo fans across India on the eve of its new Zoozoo advertisement campaign. The ‘Complete the Zoozoo story’ Competition will be hosted on Facebook and www.vodafone.in. Contestants can watch snippets of unreleased Zoozoo TVCs and create their own Zoozoo stories to participate in the competition. The competition will start from November 24, 2009 and continue till January 1, 2010.
To make the competition more fun and fulfilling, the best entry every week stands a chance to win a BlackBerry Storm. Also, as many as 1000 Zoozoo T-shirts will be given away to the most creative entries over the 5 week duration of this fun competition.
This is another step by Vodafone to fulfil the love and affection that hundreds of thousands of fans have showered on Zoozoos – the lovable fictional characters from Vodafone’s recent advertising campaign. Compelled by demand by fans, Vodafone had also launched official Zoozoo merchandise recently, in a tie-up with Shoppers Stop, one of the leading large format retail store chain in India.
Vodafone’s Zoozoos has been one of the most talked about creative ad campaigns capturing the imagination of India. Vodafone recently won the CNBC Awaaz Consumer Award for ‘Storyboard Campaign of the Year’ for the Zoozoo campaign. The Zoozoo Ad Campaign ran a series of commercials on the various services being offered by Vodafone during the IPL Season 2. Social networking sites have also witnessed the success and popularity of the Zoozoos, with Facebook having more than 3 lakh Zoozoo fans, which makes it one of the largest fan clubs.
To participate in the competition please log on to: http://www.vodafone.in/completethezoozoostory
About Vodafone Essar
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 85.82 million customers**. Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’. Vodafone is the world's leading international mobile communications group with approximately 315 million proportionate customers as on 30 June 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. For more information, please visit www.vodafone.com. The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.