Company Press Release:
VIRGIN MOBILE’s vSLEEK BONANZA FOR INDIAN YOUTH!!
A unique offer which clubs 2000 minutes of free local call, lifetime validity, Starter User Kit and an ultra slim, fully loaded handset
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HIGHLIGHTS:
Price: Rs. 4,799/-
Bundled Offer: vSleek handset, Lifetime validity voucher, free 2000min. calls to any network, Starter User Kit
About vSleek: Ultra slim (only 10 mm thick), Mirrored Lens, VGA Camera, MP3 Player, FM Radio, WAP, Micro SD Card, Speaker Phone, Long Messaging Service, Hinglish SMS, 65K color screen, 64K polyphonic ringtones, MMS, 250 contacts in phonebook and 250 in RUIM (SIM) memory, Modem, Vbytes (VAS data portal) |
New Delhi, June 12, 2008: Tata Teleservices’ Virgin Mobile, India’s ‘first’ national youth-focused mobile services brand, today got a lot more exciting for the Indian youth with the announcement of it’s vSleek offer. On purchase of every vSleek, an ultra slim phone loaded with color, FM, camera, MP3, memory card, and priced at an attractive point of Rs. 4,799, Virgin Mobile users can now avail lifetime validity voucher, a Starter User Kit and 2000 minutes of free local calls to any network.
These 2000 free minutes, spread over five months, will be credited into the account of customers @400 minutes every month and will come with a validity of 30 days from the date of credit. Like all other Virgin Mobile branded handsets, vSleek is being made available across 15,000 outlets nationally and at a host of modern retail outlets including The Mobile Store, RPG Cellucom, Univercell, Croma, Convergem and Mobile NXT to name just a few.
Commenting on the announcement, Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India said, “The vSleek offer is based on our finding that youth like to talk a lot. They want to stay connected with their peers and are always looking for the best deal. With this offer we want to surprise our users by clubbing a mid segment, stylish, functionality rich (with MP3 player, FM, micro data card, camera) and attractively priced CDMA handset with an unmatched deal of 2000 minutes of free local calls to any network.”
“vSleek is capable of doubling up as a data modem with a speed of up to 153 Kbps. The Micro SD card gives users the option to store upto 2 GB of data including songs and games for fun. To add to our users delight, vSleek has a one-touch access to Vbytes, Virgin Mobile’s unique VAS data portal, where users can get unlimited access to Virgin Mobile selected content and other applications for a simple charge of Rs.5 per day. ” he added.
Merely 66gms in weight and 10 mm in thickness, vSleek is loaded with features such as 1.77” large screen with 65K TFT display, The phone supports 64K Polyphonic ringtones and the phonebook memory can store upto 250 contacts while the RUIM (SIM) can store upto 250 contacts. vSleek has a 32MB of flash memory, 8MB of SRAM and 5MB of user memory.
About Virgin Mobile
TTL’s Virgin Mobile brand is India’s ‘first’ national youth-focused mobile service. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from nine centers across nine cities and have a bench strength of more than 250 personnel. At launch, although the Virgin Mobile branded service were available nationwide, the focus on subscriber acquisition has been in the top 50 cities and is set to extend to over 1000 cities by year end. Virgin Mobile branded handsets will be available across 15,000 outlets and its top up cards across 40,000 outlets nationally.
About Virgin – The Group
Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Its revenues around the world in 2007 exceeded £11.5 billion (approx. US$23 billion).
About Tata Teleservices
Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices along with Tata Teleservices (Maharashtra) Limited operates in more than 5000 towns across 19 circles i.e. Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and RoWB.