Company Press Release:
VIRGIN MOBILE LAUNCHES vTRENDY WITH LIFETIME VALIDITY AND STARTER USER KIT
Delights Indian youth with a stylish and affordable handset bundled offer at Rs. 1,499
New Delhi, June 23, 2008: Virgin Mobile, India’s ‘first’ national youth-focused mobile services brand from Tata Teleservices, announced introduction of it’s vTrendy handset - an extremely stylish color screen phone loaded with FM Radio and available at an attractive price of Rs.1,499. With every vTrendy phone, users will get lifetime validity recharge and a starter user kit.
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Weighing merely 65gms, vTrendy is the only sleek, FM enabled and
color handset of its kind in the Indian market that is priced at
Rs.1,499 and comes with a unique bundled offer. This stylish phone
is loaded with features which include one touch access to Vbytes -
Virgin Mobile’s fun filled & exciting data portal, speaker phone,
organizer, phonebook memory of 500 contacts and additional 150
contacts on RUIM (SIM) card to name a few. Commenting on the announcement, P Madhavan, Chief Sales & Distribution Officer, Virgin Mobile India said, “Youth today are faced with a situation where they have no stylish CDMA handsets in the price range of below Rs.1500. Even a GSM service provider’s handset bundled offer does not really appeal to them because of lack of attractive handsets. vTrendy is a ‘no compromise deal for youth’ since it combines a stylish handset to suit their budget, is loaded with features such as FM Radio, 65K Color and Long Messaging Service (LMS) and is bundled with an offer tailored just for them. “
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Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India said, “This stylish looking, light weighted, sleek and feature rich handset has been especially designed to appeal to our young audience who consider personal devices an expression of their style statement amongst their peer group..”
To add to our users delight, vTrendy has a one-touch access to Vbytes, Virgin Mobile’s unique VAS data portal, where users can get unlimited access to Virgin Mobile selected content and other applications for a simple charge of Rs.5 per day. ” he added.
‘vTrendy’ is available across 15,000 outlets nationally and over 1000 modern retail outlets including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Vijay Sales and Sangeetha to name a few. Apart from this, the handset will be available in 34 kiosks in high traffic malls across the country.
For any queries on vTrendy, Virgin Mobile champs can be reached at toll free number 1-800-209-4444 from BSNL/MTNL landline or at 125999 from any Virgin Mobile phone. To learn more about the vTrendy offer, those interested can also log onto virginmobile.in
About Virgin Mobile
TTL’s Virgin Mobile brand is India’s ‘first’ national youth-focused mobile service. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from nine centers across nine cities and have a bench strength of more than 250 personnel. At launch, although the Virgin Mobile branded service were available nationwide, the focus on subscriber acquisition has been in the top 50 cities and is set to extend to over 1000 cities by year end. Virgin Mobile branded handsets will be available across 15,000 outlets and its top up cards across 40,000 outlets nationally.
About Virgin – The Group
Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Its revenues around the world in 2007 exceeded £11.5 billion (approx. US$23 billion).
About Tata Teleservices
Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices along with Tata Teleservices (Maharashtra) Limited operates in more than 5000 towns across 19 circles i.e. Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and RoWB.