Company Press Release:
 

Virgin Mobile launches stylish vDesire phone with over 1000 SMS storage capability

Ultra slim, Chrome finish handset priced at just Rs.1699/-

  

New Delhi, December 18, 2008: Virgin Mobile, India’s first national youth focused mobile service brand, today further enhanced its handset portfolio by launching vDesire. Distinctively slim, measuring just 11.5 mm, this stylish, chrome finished mobile device is endowed with 1000 SMS storage capability and supports a large internal phonebook with 500 X 5 entries. The phone comes with an attractive 65K color screen, FM Radio, Stereo headset, Speaker phone, Prepaid connection and Lifetime Validity at a price point of just Rs.1,699/-. Moreover, the handset allows users one touch access to Vbytes, Virgin Mobile’s data portal, from where they can download wallpapers, ring tones and games at a daily access charge of just Rs. 5/- .

  

 

 

 

Delighted to announce the vDesire phone in India, Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India, said, “Constant access to social circles is a top priority for youth consumers. The need for style and instant communication has hit the younger generation like never before and SMSing has become an integral part of their lifestyle today. Keeping this in mind, we have introduced the vDesire phone that comes with a harmonious blend of style and features at a price that no other phone offers in this space”.

 

“Weighing merely 63 grams, the stylish, ultra slim vDesire phone with just 11.5 mm thickness and 1000 SMS storage capacity is a steal in this price range for the stylish youth,” he further added.

 

To appeal to the youth segment, Virgin Mobile handsets have all been designed to present a blend of competitive pricing, style and features. This includes introduction of a few bundled offers such as vKewl, vBling, vSleek, vTrendy and vSwing. vKewl has features like video recording, 1.3 mega pixel camera, MP 3 player, FM radio and is loaded with MMS, speakers and headset. All this is available with lifetime incoming and prepaid connection for just Rs. 3,499. vBling offers a stylish mirror finished, dual screen, clam shell handset bundled with lifetime validity and a prepaid connection at Rs. 2,199 whereas vSleek offers an ultra slim phone priced at an attractive point of Rs. 3,299 bundled with lifetime validity and a starter user kit. vTrendy is a combination of an extremely stylish color screen phone loaded with FM Radio. This is available at an attractive price of Rs. 1,499 and comes bundled with lifetime validity recharge and a starter user kit. vSwing is yet another handset which comes bundled with lifetime validity and a starter user kit, all of this at Rs. 1,799.

 

Nationally Virgin Mobile handsets are available across 25,000 outlets and over 1000 organized retail outlets including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Planet M, Vijay Sales and Sangeetha to name a few. Customers can enjoy Virgin Mobile service in over 7,400 cities across the country.

 

For any queries, Virgin Mobile champs can be reached at 600 166 66 from any number and at 125999 from a Virgin Mobile number. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Virgin Mobile
Virgin Mobile brand is India’s first national youth-focused mobile service. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from nine centers across nine cities and have bench strength of more than 350 personnel. While Virgin Mobile branded service can be enjoyed by customers in over 7,400 cities across India, the focus on subscriber acquisition so far has been in the top 100 cities and is set to extend to more cities by year end. Virgin Mobile branded handsets are available across 25,000 outlets and its top up cards across 50,000 outlets nationally. 


About Virgin – The Group

Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands.  Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Its revenues around the world in 2007 exceeded £11.5 billion (approx. US$23 billion). 


About Tata Teleservices Limited

Tata Teleservices Limited is one of India's leading private telecom service providers having pan India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA technology platform(s) for its wireless network. Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited operates in more than 7,400 towns across 22 circles i.e. Andhra Pradesh, Gujarat, Karnataka, Delhi NCR, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh, RoWB, Assam, North Eastern States and Jammu & Kashmir. Tata Indicom has a customer base of over 30 million. For more information, log on to www.tataindicom.com