Company Press
Release:
Now Video
Record with Virgin Mobile’s vKewl at just Rs.3499/-
A pocket friendly phone with video recording capability and
1.3 mega pixel camera
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New
Delhi, November 18, 2008:
Virgin Mobile, India’s first national youth focused mobile service
brand, today unveiled its irresistible pricing for vKewl, a
fully loaded cool and stylish mobile phone with Video Recording
capability. With this announcement, vKewl is now the only handset in
the price range of Rs. 3,499 that can boast of providing the most
desired features like video recording capability and 1.3 mega pixel
camera and comes with lifetime incoming validity and a prepaid
connection. Besides this, the phone comes with MP3 player, FM Radio,
MMS, Speakers and Headsets. Keeping with Virgin Mobile’s brand essence of ‘Think hatke’, the offer was unveiled in a unique manner in the Lucknow city. The revelation carried a tag line “Lights! vKewl! Action!” during an act that involved a seemingly unclad female model placed behind a half frosted glass. The suspense was broken as the clad model appeared on the stage where she, along with the Virgin Mobile India head, flashed the vKewl handset to the media. |
Delighted at the announcement, M A Madhusudan, Chief Executive Officer,
Virgin Mobile India said, “Mobile phone is a lifestyle device for youth
and has become an extension of their personality and entertainment
requirements. Keeping this in mind, we have now made facilities such as
video recording and 1.3 mega pixel camera more affordable for youth so that
they can capture and share impromptu moments spent with their friends and
family without hurting their pockets”.
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”According to reports, there will be over 50mn new youth subscribers added over the next 3 years in India and we expect to take a good share of this incremental market”, he further added.
Nationally Virgin Mobile handsets are available across 25,000
outlets and over 1000 organized retail outlets including The Mobile
Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Planet
M, Vijay Sales and Sangeetha to name a few. Customers can enjoy
Virgin Mobile service in over 6700 cities across the country. Since its launch in India, Virgin Mobile has taken a number of initiatives to offer customized and relevant offerings for its youth audience to meet their style, budget and aspirations. These services will be extended to Virgin Mobile customers in UP as well -
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In addition, Virgin Mobile offers innovative bolt ons (schemes) such as ‘Thank God its Weekend’ that let youth enjoy 100 free local SMSs and all local mobile calls at 30 paise between Friday and Sunday on payment of just Rs. 18.
To appeal to the youth segment, Virgin Mobile handsets have all been designed to present a blend of competitive pricing, style and features. This includes introduction of a few bundled offers such as vBling, vSleek, vTrendy and vSwing. vBling offers a stylish mirror finished, dual screen, clam shell handset bundled with lifetime validity and a prepaid connection at Rs. 2,199 whereas vSleek offers an ultra slim phone priced at an attractive point of Rs. 3,299 bundled with lifetime validity and a starter user kit. vTrendy is a combination of an extremely stylish color screen phone loaded with FM Radio. This is available at an attractive price of Rs. 1,499 and comes bundled with lifetime validity recharge and a starter user kit. vSwing is yet another handset which comes bundled with lifetime validity and a starter user kit, all of this at Rs. 1,799.
For any queries, Virgin Mobile champs can be reached at 600 166 66 from any number.
About Virgin
Mobile
TTL’s
Virgin Mobile brand is India’s first national youth-focused mobile service.
Virgin Mobile branded services are being offered to the Indian consumers by
Tata Teleservices through a brand franchise with Virgin. Virgin Mobile India
facilitates Tata Teleservices with experience and expertise in designing,
marketing and servicing of Virgin Mobile branded products for the youth
segment. Virgin Mobile services are being supported from nine centers across
nine cities and have a bench strength of more than 350 personnel. While
Virgin Mobile branded service can be enjoyed by customers in over 6,700
cities and 3,00,000 villages, the focus on subscriber acquisition so far has
been in the top 100 cities and is set to extend to more cities by year end.
Virgin Mobile branded handsets are available across 25,000 outlets and its
top up cards across 50,000 outlets nationally.
About Virgin – The Group
Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Its revenues around the world in 2007 exceeded £11.5 billion (approx. US$23 billion).
About Tata Teleservices Limited
Tata Teleservices is one of India’s leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 1X technology for its wireless network. Tata Teleservices, along with Tata Teleservices (Maharashtra) Ltd, operates in more than 6,700 towns across 20 circles—Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, MPCG, ROWB & Assam. Tata Indicom brand has a customer base of over 30 million. For more information log on to: www.tataindicom.com