VIRGIN MOBILE vFlash: ALL SET TO REVIVE THE INTERNET EXPERIENCE

Company Press Release:

VIRGIN MOBILE vFlash: ALL SET TO REVIVE THE INTERNET EXPERIENCE

- Sleek and stylish high speed broadband service with unique Value Adds

- Zero rental plan for first 30 days bundled with a host of freebies

New Delhi, January 11, 2010: India’s Wireless Internet experience is about to be rejuvenated as Virgin Mobile announces the launch of its stylish Hi-speed USB modem device - vFlash. It’s a new, hip and portable, plug and play device that offers the convenience, portability and super fast internet services along with the surfing speed of up to 3.1 Mbps and generous storage slot of up to 8GB. Always on, it provides faster access to e-mails, large file transfers, games and superior experience of audio and video streaming and download. The vFlash comes bundled with various features such as vFlash TV, and On-demand download services.

The super cool Hi-speed USB Modem vFlash in flaming red soft touch finish is priced at only Rs. 3499/-. The service is launching with attractive tariff options ranging from Rs.250- Rs.1100/- per month. In addition, users will also be able to subscribe to special night plans & annual rental plans soon with attractive offers. All vFlash users can avail the “On Demand Service” option to download from a wide range of movies, songs, music videos, mobile ringtones and wallpapers at attractive charges. vFlash TV feature is a Live TV* service that gives access to 40 popular television channels so that consumers can catch up on news, serials, old recorded reruns etc at leisure.

* Live TV implies a 7 sec broadcast delay

Elated to announce the launch of this new device, M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “Today, the youth wants to stay connected 24/7 and with the launch of vFlash, we aim to put the surfing experience at their fingertips. At Virgin Mobile, we understand the distinct needs of our users; hence we are confident of satisfying high speed internet connectivity demands of our customers. With the rise of internet penetration in India, the data segment furnishes a stupendous opportunity allowing the customers to always stay connected.”

Speaking on the occasion, Mr. Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India said, “We are glad to introduce yet another cost effective value proposition for our customers. At Virgin Mobile India, we have been constantly striving to provide convenient and easy-to-use services for our subscribers. As an introductory promo, we are offering the device at a hard-to-resist 30-day zero rental. In addition, we are also offering vFlash TV & access to unlimited legal downloads on our On Demand service at zero rental till Jan and March-ends respectively. The launch of this product is an example of our commitment to provide simplicity and control in the hands of our customers as it offers various exciting features such as live TV and on demand services.”

V Flash Introductory offer: Zero Data Plan Rental for the 1^st 30 days along with Zero rental on vFlash live TV for the first 30 days for all customers acquired till 31^st Jan’10 & and on demand services for all customers acquired till 31^st March 2010.

About Virgin Mobile

Virgin Mobile is India’s first national youth-focused mobile brand. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin group. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from 14 offices across India and the current employee strength is more than 650 personnel. While Virgin Mobile branded service can be enjoyed by customers in over 3,25,000 cities, towns and villages across India, the focus on subscriber acquisition so far has been across top 424 cities and is set to extend to more cities by year end. Virgin Mobile branded handsets are available across 45, 000 outlets and its top up cards across 75,000 outlets nationally.

Recently Virgin Mobile bagged the ‘Most Innovative Mobile Services’ award at the Annual Infocom National Telecom Awards 2009. Also in the SAARC Countries Mobile User Survey 2008, Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction. On the overall satisfaction parameters Virgin Mobile scored over 95%. Taking the recent Goa Fest 2009 by storm, Virgin Mobile India bagged 7 Abby awards at India’s most prestigious National Advertising Awards Festival! This included 4 silver and 3 bronze Abbys for innovative and distinctive campaigns across Print, Radio, Outdoor and Event. In the recently held Emvies Awards 2009, Virgin Mobile has won silver and bronze for the Best Media Strategy (Services) and Best Media Innovations (Events) categories respectively. This year, Virgin Mobile India bagged Bronze “Effies” and earlier it bagged the Silver ‘Effies’ for its creative ideas and market effectiveness of its clutter-breaking campaigns. It has also been rated 15th in the Buzziest Brands of the year Poll 2009 conducted by afaqs.com. For further information, please log on to www.virginmobile.in.

About Virgin – The Group

Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Its revenues around the world in 2007 exceeded £11.5 billion (approx. US$23 billion).

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 3,50,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in fifteen telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.