Company Press Release:
SANDISK EXTREME IV COMPACTFLASH CARD SHIPS AT DOUBLE CAPACITY AND INCREASED SPEED
Improved Performance Helps Professional Digital Photographers Spend More Time Taking Pictures and Less Time in Post-Production
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Milpitas, Calif.
September 24, 2008 - SanDisk today announced that it is now shipping
an upgraded family of SanDisk Extreme® IV CompactFlash®
(CF) memory cards to better meet the needs of professional digital
photographers. The entire series of SanDisk Extreme IV
high-performance memory cards has received a 12.5-percent speed boost up
to 45 megabytes per second (MB/s) 1 and the newly-released
16-gigabyte (GB) 2 card is twice as large as previous
capacities. SanDisk Extreme IV CompactFlash 45MB/s (300X) memory cards offer advanced technologies that are fully compatible with all CompactFlash cameras including the latest UDMA-enabled cameras. |
SanDisk Extreme IV CF cards
have undergone internal testing with many leading manufacturers’ cameras and
DSLRs, such as Canon’s EOS series, Nikon’s D300 and D3 cameras, the Sony Alpha
A700, and the Olympus E500 and E3 cameras. Depending on the camera used, the
increased performance of the SanDisk Extreme IV memory card line may help reduce
the delay between shots, enabling photographers to take more photos overall. The
high-speed cards let all photographers save time and improve their workflow with
faster card-to-computer data transfer speeds.
Rob Galbraith, a professional photographer and an independent digital imaging reviewer, tested the 16GB SanDisk Extreme IV memory card and released his review on www.robgalbraith.com. Following performance testing with the Nikon D700 and Canon EOS-1Ds Mark III digital cameras, Rob states that the 16GB SanDisk Extreme IV card offers the fastest write speed of any card at the 16GB capacity. He adds that such top-line performance can be expected when using the card with most or all current Canon and Nikon digital SLRs.
The new high-capacity, high-performance SanDisk Extreme IV CompactFlash cards are ideal for professional photographers who typically shoot in RAW or RAW + JPG formats, which require up to ten times more card capacity than JPG images. In addition, photographers who regularly use burst or continuous shooting mode during high-action situations such as sporting, wildlife or fashion photography can also benefit from the increased capacity and performance.
“The new 16GB SanDisk Extreme IV CompactFlash card at 45MB/s demonstrates SanDisk’s commitment to providing serious photographers with the high performance they require,” said Susan Park, director of consumer product marketing for SanDisk’s performance cards. “Our goal is to help photographers maximize their productive output by equipping them with cards that offer ample storage space and fast data transfer rates.”
“Hasselblad and SanDisk have a long working relationship in advancing digital
photography,” said Christian Poulsen, the CEO of Hasselblad. “The 16GB SanDisk
Extreme IV card’s increased storage capacity and high speed deliver the
performance required to optimize our Hasselblad digital backs and H3D digital
cameras for professional-grade uses.”
SanDisk Extreme IV cards carry
a lifetime limited warranty and hold the industry’s widest guaranteed operating
temperature range, from 13F (minus 25C) to 185F (plus 85C). Finally, Extreme IV
CF cards can transfer data from card to computer using a SanDisk Extreme
FireWire reader (sold separately), which helps speed up workflow by transferring
large image files through the computer’s FireWire port at a speed of up to
45MB/s.
The new 16GB SanDisk Extreme IV CompactFlash memory card will be showcased at the Photokina event taking place September 23-28 in Cologne, Germany.
Pricing and Availability
The 16GB SanDisk Extreme IV CompactFlash memory card began shipping in
September, and it carries a manufacturer’s suggested retail price of $399.99 in
the United States.
|
Product |
Capacities |
US$ |
Euros, Ex VAT |
Availability |
|
SanDisk Extreme IV CompactFlash |
4GB |
$119.99 |
€84.5 |
Now |
|
|
8GB |
$239.99 |
€169 |
Now |
|
|
16GB |
$399.99 |
€281 |
Now |
|
SanDisk Extreme FireWire Reader |
|
$79.99 |
€69 |
Now |
About SanDisk
SanDisk Corporation, the inventor and
world’s largest supplier of flash storage cards, is a global leader in flash
memory – from research, manufacturing and product design to consumer branding
and retail distribution. SanDisk’s product portfolio includes flash memory cards
for mobile phones, digital cameras and camcorders; digital audio/video players;
USB flash drives for consumers and the enterprise; embedded memory for mobile
devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate)
is a Silicon Valley-based S&P 500 company, with more than half its sales outside
the United States.
1 Up to 45 MB/s read/write. Based on internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. X=150KB/sec.
2 1 gigabyte (GB) = 1 billion bytes. Some capacity is not available for data storage.
SanDisk’s product and executive images can be downloaded from
http://www.sandisk.com/corporate/media.asp
SanDisk’s web site/home page address: http://www.sandisk.com
SanDisk, the SanDisk logo, SanDisk Extreme and CompactFlash are trademarks of SanDisk Corporation registered in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations, our products may not perform as expected or may not be available at the prices, in the regions, in the capacities or at the time expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.