Company Press Release:

‘Hanuman – Boy Warrior’ Launched on PLAYSTATION®2

~ A new start to the Indian Game Development Industry ~

~ A full cycle Indian Mythology based game developed by an Indian Game Development house: Aurona Technologies Limited & published by

Sony Computer Entertainment Europe (SCEE) ~

Join the fight of Good Vs Evil with India’s very own superhero, Hanuman, on your Playstation®2

Mumbai, 25^th March 2009: Sony Computer Entertainment Europe announced today the launch of Hanuman: Boy Warrior - the 1^st game ever to be completely developed by an Indian Game Development Studio –Aurona Technologies Limited, on PS2™. Hanuman: Boy Warrior comes with a number of firsts: - First PS2™ console platform game to be completely developed by an Indian Game Development house - First game with Indian mythology content to be published by SCEE - First console game to be playable in Hindi ( as well as in English ) The launch of the game ‘Hanuman: Boy Warrior ‘is a culmination of a journey that was started by SCEE when the first ever Game Developers’ Conference (DevStation ’08 Mumbai) for Playstation platform was organized in Mumbai. That journey has seen the partnership with Aurona Technologies grow from strength to strength, resulting in the development and publishing of the unique game ‘Hanuman: Boy Warrior ‘. Developed exclusively for PlayStation®2, Hanuman: Boy Warrior will be available in the Indian market at a suggested retail price of Rs 499/-.

Atindriya Bose, Country Manager – PlayStation, Sony Computer Entertainment said, “We are very proud to launch the first Indian game on PS2™ with localized content, completely developed in India.  Hanuman is our very own classic hero and is ever-popular across India & with Indians abroad. The launch of Hanuman: Boy Warrior has marked a very significant milestone in the Indian game development industry and also signifies the importance we attach to the Indian market and the Indian Game development industry.”

Santosh Pillai, CEO of Aurona Technologies Limited, said, “We have created the console game Hanuman: Boy Warrior to capture the hearts and minds of India’s current and aspiring game players and their families. Immersive game play is at the heart of this fascinating game. Using the PS2™ console, the player helps the hero to fight evil-doers at several mystical landscapes of the epic period. We believe the game has the necessary ingredients to become a classic.”

“The game was conceived and made at Aurona’s Hyderabad studio. The project team - ranging from game designers and programmers to artists and QA engineers - takes pride in the fact that Boy Warrior is a landmark in the Indian game market. Credit also goes to Sony’s management in London and Mumbai as it was their commitment that inspired us to complete the game dot on time,” Dr Pillai said.

For time immemorial, consumers have seen Hanuman in the second person, and have been in awe of the hero as the myriads of his adventures have been told. On the PS2™ platform, people will, for the first time, experience the powers of Hanuman in their control and undertake the challenges of removing the evil force.

The game is the journey of Hanuman across two phases of his life : Bal Hanuman (Childhood) and Yuva Hanuman (Young adulthood ). He faces many obstacles and enemies on the way and uses his powers to overcome the same. But true to the positivity of Indian mythology, the adventure always finishes with the destruction of the evil spirit but freeing of the soul possessed by the evil.

The story is a classic “Win of Good over Evil” tale targeted at children and young teens.  It is a narrative of Hanuman that allows the audience to easily identify with the character as he goes through the game that reflects the time period in the players’ lives.  Contrary to most games, Hanuman subtly illustrates the values of respect, love and most of all the - power of good, to the players. This is a perfect model illustrating that Evil is not destroyed or killed, but is ‘freed’ of its bad Karma. The key message is that ‘one can become a hero’ through bravery & justness of their actions.

The game Story…

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About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, India, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21.3 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 136.3 million systems worldwide.  Since its launch at the end of 2004, over 50 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, over 20 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 380 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Aurona Technologies Limited:

Aurona Technologies Limited, a subsidiary of the Pyramid Samira Group, is a leading developer of video games and entertainment services. The games division of the company develops console, PC, handheld, mobile and online games for clients. Aurona’s Hyderabad studio is India’s first accredited Sony Playstation® 2 and Sony PSP® game developer. Recently shipped game titles include ‘Dancing with the Stars’, ‘ Yamaha Supercross’ and ‘Tank Commander’.