Company Press Release:

Tata Indicom presents Welcome Tunes Offer

30 days. 30 holidays

 

  • Subscribers can dial 12800 to download songs and win prizes
  • New download tunes and new holiday destination every day
  • Every Rupee spent on downloading and surfing translates into points

                                         

New Delhi, 3 April 2008: Tata Indicom, the fastest growing telecom service provider launches ’30 days. 30 holidays’, a Welcome tune offer, wherein customers can dial 12800, spend time surfing and win a holiday package everyday. The offer is applicable to all existing Tata Indicom pre-paid, post-paid and Walky subscribers. The month long contest will end on 30th April 2008.

                

As per the offer, every minute spend on surfing fetches 6 points to the user, while for a complete song download he would get 10 points. These points vary; depending on the particular service availed. The subscriber has to accumulate maximum points to win different Holiday packages worth Rs 5000 everyday.

 

Speaking on the occasion, Mr. Vineet Bhatia, Head North Hub and COO, Delhi Circle, “At Tata Teleservices, we constantly strive to bring world class services and products to our customers. We have always encouraged the usage of Value Added Services (VAS) by constantly providing innovative schemes and promotional offers to our customers. The wide portfolio of Value Added Services caters to the interests of every segment, be it youth, housewives, working professionals or business class.”

 

“Our latest addition to the portfolio of VAS is an initiative that provides an opportunity to our customers to win surprise Holiday trips each day, as they experience the wide range of services availably on 12800. It aims at attracting users to download songs from a collection of available Welcome Tunes against which they can get surprise Holiday trips everyday.” he added.    

 

The mobile telephony market is showing a lot of promise, where Value Added Services is increasingly a growth area. There is an increased transformation of business models with an aggressive focus on value added services. It is attracting wireless operators, handset manufacturers, content developers, music and film companies, cartoon artists, game makers and musicians for ring tones, music, gaming, sports, mobile imagery, WAP, wall papers, logos, SMS based contests and streaming audio and video.

 

About Tata Teleservices:

Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 4300 towns across 20 circles i.e. Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra (including Goa), Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and RoWB. The company has a customer base of over 23 million subscribers.