Commenting on the launch, Mr. Sukumar Kameswaran, VP
– Retail, said, “We
decided to extend i-choose as an add-on option to our existing valuable
customers. They can now select denominations of their choice and recharge their
mobiles online. Post i-choose launch on postpaid platform, we saw an increasing
trend where customers used internet as a preferred medium for making
transactions. We are committed to introduce services which are in line with the
changing lifestyles and needs of our customers and i-choose will help us to
extend our reach across various segments and offer our customers the
convenience of going mobile online”.
Accessible
from over 400+ cities across India, http://www.ichoose.in has been conceptualized to ensure a
leisurely and satisfying shopping experience. ‘i-choose’ has been
developed to empower consumers to make an informed and well-researched choice
from a wide range of Tata Indicom handsets, tariff plans and value added
services. Customers can compare and select the appropriate tariff plan, handset
and value added packs to suit their exacting requirements and lifestyle
demands. The e-shop is easy to navigate with a clutter free design format and
ensures convenience for even a first time Internet user.
About Tata Teleservices Ltd
Tata Teleservices is one of