Company Press Release:

Mumbai 02 August 2007: Providing another avenue for mobile users to switch to Tata Indicom and experience the superior CDMA service, Tata Teleservices, India’s fastest growing telecom service provider today and Samsung Telecommunications announced the unveiling of India’s first touch screen based Dual SIM smart world phone - Samsung Duo for customers in India. Set to revolutionize the Indian market, the Dual SIM phones contain 2 SIM slots, unlike normal phones, which have only one.

Targeted at consumers who aspire to reap benefits of high quality mobility Samsung Duo packs in host of latest cutting edge features like Large 2.2" TFT Touch Screen, 1.3 Mega Pixel camera, Micro SD Card Slot , MP3/ AAC+ Player with A2DP Bluetooth support. On the software front the handset packs in Handwriting Recognition, File Viewer, Sketch Memo, Advanced Organiser Capability with Functional Screen and the first time Special India Specific applications of Indian Calendar, Hinglish, Mobile Prayer, Panchang and Cricket scorer.

The handset supports data speeds at the robust speed of 153kbps on Tata Indicom network and can be connected to your laptop through Bluetooth.

The handset has been competitively priced at Rs 11,999/-, The very powerful feature set at competitive price makes Samsung Duo a golden handset.

Speaking on the occasion, Mr. Vinayak Deshpande, President – Enterprise Solution, Tata Teleservices Limited said, "This is an extension of our commitment and in line with our strategy to offer superior CDMA technology to our customers and facilitate customers from any network to switch to Tata Indicom and thereby experience the difference. We have always provided customer with innovative products and the introduction of Samsung Duo is an opportunity for customers to now move to Tata Indicom without worrying about voice clarity, call drops or their old number."

To share the enthusiasm, Mr. Hyunbai Kim Head - CDMA Division, Samsung Telecommunications India Pvt. Ltd., said, Samsung has been continuously working to launch innovative handsets which offer best in the class cutting edge features along with latest design to delight Indian CDMA consumers.

"In the Indian market we have several innovations to our credit like we were the first to launch the Anti Theft Mobile Tracker on Samsung Hero, First Slimmest CDMA handset and today we are pleased to launch Samsung Duo - A Smart World Phone. With its Global Roaming Capability, advanced features, Samsung Duo would delight the Indian consumers. Samsung Duo is a testimony to the cutting edge technological capability of Samsung and its commitment to product innovations. We value our association with Tata Indicom and look forward to further strengthening Tata Indicom’s Handset Portfolio."

Samsung Duo handsets would be available along with a host of value added services and convenient applications that will make transition to Tata Indicom easy.

• Facility to retain their existing last 4/5 digits mobile number on to the New Tata mobile number.
• Rs.200 Discount: To reduce the pinch of paying monthly rentals for 2 connections, Duo customers will be given a usage discount of Rs.200 for 2 months.
• To facilitate use of both the CDMA & GSM numbers simultaneously, Samsung Duo customers will be offered 2 months rental waiver on Friends & Family Add-on Pack.
• Friends & Family Add - offers 50% discount on calls to 1 local mobile.

Tata Teleservices expressed and feels that the Samsung Duo is Unique and has a strong value proposition in many different ways; Adding to this point Mr. Deshpande said "With this value proposition, customers with other networks will now be able to move to Tata Indicom, as it would provide them the facilities which earlier acted as a barriers, like Dual SIM would allow them to continue with their existing number at the same time switch to Tata Indicom network. Moreover, with the competitive price point and amazing smart phone feature, consumers would find the Samsung and Tata Indicom combination truly exciting and worthwhile."

Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 3400 towns across 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra (including Goa), Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 18 million subscribers.

Samsung Telecommunications India – a 100% subsidiary of Samsung Electronics Co., is a dominant mobile player in the Indian market. As the part of its global strategy to cater to the world’s largest emerging telecom market, Samsung had set up mobile phone manufacturing unit at Manesar, Haryana.

Being fully automated and highly sophisticated, this manufacturing unit currently has the capacity of 1.5 million handsets per annum.