Company Press release:
Tata Indicom Introduces Pay Per Call Flexi Plan
Scheme offers one minute call—STD or local—at just 25 paise!
· Re 1 for local calls and Rs 2 for STD calls for 5-minute duration
· If customers speak for less than one minute, then charges applicable are just 25 paise—local or STD
New Delhi, 22nd January 2010: Tata Indicom, the CDMA brand of Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced the launch of ‘Pay Per Call Flexi Plan’, an offer that takes the revolutionary ‘Pay Per Call’ concept to a whole new level, offering path-breaking benefits for its pre-paid subscribers. The ‘Pay Per Call Flexi Plan’ provides the customer the power of flexible billing, optimizing customer spends for both short- and long-duration calls.
Under the ‘Pay Per Call Flexi Plan’, customers can make local or STD calls at Re 1 and Rs 2, respectively, for a standard call of 5 minutes. If, however, the customer makes a call for less than one minute, he or she is charged just 25 paise per minute for both local and STD calls. The product also offers all roaming calls at 50 paise per minute.
New customers can avail this plan by buying a starter pack of Rs 99, while existing subscribers can opt for the offer with a one-time recharge of Rs 51.
“Customers today want the power of choice, value and savings and our Pay Per Call Flexi Plan offers exactly that,” Mr. Vineet Bhatia, COO Delhi and NCR & Head North Region, Tata Indicom said. This concept is indeed revolutionary as it optimizes the customer’s spends wisely and provides a competitive price point for both short- and long-duration calls. This is keeping with Tata Teleservices Limited’s stated objective of constantly innovating to provide customers with differentiated services and products on a reliable and robust platform.”
The ‘Pay Per Call Flexi Plan’ offers SMS at 50 paise for both national and local messages. The offer is valid on all calls made by Tata Indicom subscribers to any mobile phone or land line connection, across all networks. The offer has a validity of one year.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, the company has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.