Mumbai, August 25, 2005:  Catch the hottest clips… Play your favorite scenes… Dance to your own tunes… Wherever you are, whenever you want, again and again! All this at the press of a mobile button!

Tata Teleservices Limited, India’s premier telecom service provider, today announced its association with the much-awaited Boney Kapoor’s ‘No Entry’. Under the association, Tata Indicom, will provide to its mobile subscribers, exclusive sneak previews, songs, remixed song videos, and scenes of the movie, on the Tata Indicom video zone

This new offering from Tata Indicom will provide Tata Indicom subscribers with a completely new ‘first day first show’ experience in video entertainment where they can view exclusive scenes, songs and trailers of the movie.

Also available as part of the exclusive No Entry offerings on 12900 Voice Station, Tata Indicom SMS short code 8282, and Tata Zones on WAP and Brew is content where a Tata Indicom customer can listen to interviews of the stars, listen & gift songs, download images, Ringtones, games, of the film. With the latest initiative Tata Indicom has yet again reinforced, their commitment to extend technology rendered superior services to the large mass segment of customers.

Tata Indicom hosted a star-studded event to announce its innovative promotional tie up with the much awaited ‘No Entry’. Superstar actors Anil Kapoor, Fardeen Khan along with Celina Jaitley, Lara Dutta, and Esha Deol were present on the occasion to promote their film.

Speaking on the occasion, Mr. Pankaj Sethi, Vice - President, content -Tata Teleservices said,  “Our association with the film ‘No Entry’ showcases Tata Indicom’s capabilities in the mobile video space, powered by higher speeds & bandwidth delivered by CDMA technology and Brew as a platform. With our association with ‘No Entry’ Tata Indicom is extending mass customer experiences to the mass level handsets; and we are committed and confident that Tata Indicom will play a leading role in this service segment which is growing and is poised to generate significant customer interest in the near future. ”

The Video Player comes pre-activated on all the Brew-enabled Tata Indicom handsets including the low-end handsets. The subscriber just needs to download the player and get started. Further, the Video service comes with a application download charge and the clip downloads are free and unlimited!
Keeping in line with Tata Indicom’s ‘Do More Live More’ the video service will empower customers to maximize your life through unique experiences and enables you to explore the mobile phone experience at an affordable cost.