Company Press Release:
Sony Ericsson launches the K608i
A dual camera 3G phone attractively priced at Rs. 10, 295

New Delhi, April 7th, 2006 – Sony Ericsson widened its portfolio of 3G handsets with the launch of the K608i – a dual camera 3G mobile phone. The sleek K608i with an aluminium feel has a user interface that is easy to use and navigate. The Sony Ericsson intuitive dual front camera/phone design makes the handset a phone when it is vertical, and a fully featured 1.3 Mega pixel camera when it is horizontal. The camera includes an active lens cover for swift activation and extra protection. It also offers video telephony - the large 1.8-inch, 262K TFT colour screen with the direct video telephony button ensures video calls are crisp and clear. For all of this and more, the K608i is priced very competitively at Rs. Rs.10, 295.

Speaking at the launch, Sudhin Mathur, General Manager, Sony Ericsson India, said, “We expect a very enthusiastic response for the K608i from our consumers. Sony Ericsson offers the best amalgamation of technology and style. At the price at which we are offering it, this phone is a value buy with a host of features like dual cameras, video telephony and 3G compatibility. ”

The K608i is also a music player with high quality audio, coupled with an FM radio and the ability to download full music tracks direct to the phone. Personal creativity tools allow customers to personalise ringtones, wallpapers, still shots and video footage in new, inspiring ways.

In addition, the K608i is fully featured with a suite of business applications that manages personal information and PC-synchronisation via USB or Bluetooth™, making it the ideal executive work tool, providing business efficiency with high speed access.

The phone comes pre-loaded with Vijay Singh Pro Golf 2005 in 3D from Gameloft.  This gives consumers a taste of the level of quality entertainment provided by the K608i. Players take on the role of the famous golfer, and play on the most spectacular 18-hole golf courses around the world. Further levels of this game and others are also available for download.

Features at a glance:
Imaging and messaging QuickShare™
1.3 Megapixel camera
Digital Still Camera user interface
176 x 220 pixel TFT display
262K colour display
Video recording and fullscreen playback
SMS and MMS
Wireless village
Adobe picture PC software 
VideoDJ™ 
Photo light 
4X Digital zoom 
Macromedia Flash Lite™ (trademark of Macromedia) 
Push e-mail
Entertainment Video Call
FM radio
Media player (MP3/AAC)
32MB User Memory
MusicDJ™ 
PlayNow™ 
Pre-loaded games 
72 polyphonic ringtones 
Java™ MIDP 2.0
Connectivity Dual mode UMTS-GSM/GPRS 900/1800/1900
Sync ML. 
Infrared port 
USB support 
PC synchronization 
Bluetooth™
 


Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.SonyEricsson.com