Company Press Release:
 
Sony Ericsson offers a premium experience with the new
XPERIA™ X1 at Mobile Expo 2008
To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™,
a new brand that positions itself at the forefront of mobile convergence.
 
Sony Ericsson, a leading mobile entertainment brand launched a new premium brand - XPERIA™ at the Mobile Expo 2008 held at Pragati Maidan. XPERIA™ is a new brand under the Sony Ericsson portfolio that offers a premium and energized mobile experience. The XPERIA™ X1, a stand-out, arc slider phone that addresses the growing consumer need for a converged entertainment and mobile web communication experience, was also announced in India today.

The XPERIA™ X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body.  With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen. 

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. The Mobile Expo has provided us with a fitting platform to introduce this brand, one that represents our vision for a premium, energised communication experience,” said Sudhin Mathur, General Manager,  Sony Ericsson Mobile Communications. “In these four days we plan to generate awareness and excitement about our new range of products through direct consumer interactions. The launch of the X1 will further strengthen the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”
 
He further added, “Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design. XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

XPERIA™ panel interface – experiences just the way you want them
Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours
XPERIA™ X1 lets you interact with your phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out
The arc design gives XPERIA™ X1 a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move
With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. A GPS gives you the freedom to explore the world.  XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in India market from the second half of 2008.

Sony Ericsson XPERIA™ X1 – At a Glance
Camera Auto focus
3.2 megapixel camera
Photo light
Video recording 
Music Bluetooth™ stereo (A2DP)
Media player
Music tones
PlayNow™
Windows Media Player Mobile
3D games
FM radio
Java
Video streaming
Video viewing 
Internet Internet Explorer® Mobile
RSS feeds
Communication and Messaging Polyphonic ringtones
Speakerphone
Vibrating alert
Video calling
Email
Picture messaging (MMS)
Predictive text input
Text messaging (SMS)
Design XPERIA™ panels
Optical joystick navigation 
Navigation key
Picture wallpaper
Touch navigation
Organiser Alarm clock
Calculator
Calendar
Document editors
Document readers
Flight mode
Handwriting recognition
Notes
Phone book
Tasks
Touchscreen
Connectivity aGPS
Bluetooth™ technology
Modem
Synchronization
USB support
WLAN
Windows® Mobile® Operating System Microsoft® Outlook Mobile: email, contacts, calendar, tasks 
Microsoft® Office Mobile: Word, Excel, PowerPoint 
Internet Explorer® Mobile
Windows Media™ Player Mobile 
Windows Live™
Exchange ActiveSync®
Voice control
Utility Applications: file explorer, calculator, pictures & video, notes
 
Facts and Figures		 Size: 110 x 53 x 16.7 mm

Weight: 145 grams

Available colours: Black, Silver

Main screen: 65,536 color TFT, Resolution: 800 X 480 pixels, Size: 3 inches

Memory: Phone memory- up to 400 MB, microSD™ memory card support 
Availability and versions
 		 Networks
GSM/GPRS/EDGE 850/900/1800/1900
UMTS/HSDPA/HSUPA 900/1700/1900/2100 MHz
UMTS/HSDPA/HSUPA 850/1700/1900/2100 MHz

  


About Sony Ericsson Mobile Communications:
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.