The latest range of Walkman phones and the Speaker systems were showcased by popular MTV Veejay Sophia Chaudhary in a glittering function at trendy city pub Capitol today. With this launch Sony Ericsson reinforces its pioneering position in digital mobile music in India.
 
Speaking at the launch, Mr. Sudhin Mathur, General Manager, Sony Ericsson India said, “Sony Ericsson aims to bring the concept of ‘Music on the Go’ to all consumers. In view of the overwhelming response to Sony Ericsson’ s flagship Walkman phones, W800i and W550i last year, we are pleased to expand the Walkman range to address all segments of our consumers. These phones will revolutionise their music listening experience by redefining the way they listen and enjoy music.

We are also very excited to bring to our consumers the Complete Mobile Music Solution with the Desk and Portable Speakers. The Speakers complement the cell phones to raise the bar of mobile entertainment for our customers. With our latest offerings, we are optimistic that mobile music will now touch a greater part of the lives of our consumers and significantly enhance their mobile music experience.”

The MDS-70, MDS-60 and MPS-60 are new additions to the portfolio of Sony Ericsson music accessories. Sony Ericsson’s mobile music docking stations will enable consumers to take music beyond their personal listening. The MDS60 and MPS60 are portable speakers that give an extra boost to the music stored in your phones. Consumers can plug or dock their mobile phones into the speakers and enjoy music in stereo wherever they are. Track changes, volume control and other operations can be managed from the music mobile phone, making these speakers extremely easy to use. Sony Ericsson’s mobile docking station and desk accessories are truly portable music accessories.

The new Sony Ericsson Walkman Mobile Range launched today seamlessly blends together entertainment and advanced mobile phone technology to offer a truly credible digital music experience, supporting industry standard MP3 and AAC music file formats. The dedicated Walkman button quickly pulls up the music menu regardless of any other application that is in use on the phone. Apart from offering high quality mobile music experience, the new range boasts of the Engaging Mega Bass™ technology that improves the sound experience when listening to music through the external speaker or the quality HPM-70 stereo headphones provided.

In addition, the W810i, the W700i and W300i, are all quad-band EDGE phones that offer high-speed data downloads and internet access. An expandable memory in all phones allows consumers to store a wealth of music tracks, photos, video and other multimedia files on the phone. The phones are Bluetooth™ wireless technology enabled.

The new range also offers the latest in mobile multimedia functionality by taking advantage of high speed data downloads, allowing users to listen to hours of music, capture and send high-resolution mega pixel images, access the Internet and stay connected through instant messaging or email. The W810i, the W700i and W300i are great imaging devices enabling users to capture great still pictures and video.  It features an integrated high-quality, auto focus camera with photo light, and easily recognisable digital still camera interface.

With the launch of the new range of Walkman Mobile phones, mobile docking station and desk speaker, Sony Ericsson has offered its consumers a complete music solution. Compact and slim yet with a very rich sound, the exclusive sleek design of these speakers and phones makes them a must buy.