New Delhi, December 27, 2004: Sony Ericsson today announced a stunning addition to its entry-level colour phone line-up – the new J200i with all powerful ringtone sound. This is Sony Ericsson’s unique and latest offering to the dynamic youth mobile segment, and marks the company’s strategy of strengthening its position in the entry-level colour mobile market.

The trendy J200i comes armed with a unique snowflake design ringtone speaker for loud and clear sound. It is a colour phone for the fun-loving youth segment which is looking for variety and excitement in their mobile phones. Besides the basic function of voice connectivity, these consumers are looking to make a style statement with the mobile they carry. The J200i will be available in India from December at a price of Rs. 5,995.

 “J200i is a feature rich colour phone with the same elegant styling that you can see right across the Sony Ericsson product range,” said Sudhin Mathur, General Manager, Sony Ericsson India. “This phone is our unique offering to the youngsters with the ability to make a statement in terms of its powerful ringtone sound and its appealing looks.”

The J200i has a curved and sophisticated appearance and attractive colour range. It offers easy talking and easy messaging, all on a 4K colour screen (128 x 128 pixels). Its slim, classic design includes an easy to use joystick for simple navigation and SMS text messaging with predictive text input. The J200i also features a large phone book with up to 200 entries, calendar, alarm clock and a 40 tones polyphonic ringer, with an additional speaker for loud and clear ringtones, even on the street.

The J200i is available in two attractive colours – Midnight Blue and Frosty White. Sony Ericsson has a strong entry-level product line-up with the popular T105 and the advanced gaming phone, the T230.

Features at a glance:

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com

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Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.