• Launches the much awaited P1i – next generation Smartphone, with 3 way text input
• 3 New Walkman models – W580i with SHAKE CONTROL, W910i with SensMe, and W960i with upto 8 GB music library
• 2 New Cyber-shot models –strengthening the digital imaging experience - K850i featuring a 5 MP camera and BestPic™ for really true-to-life pictures; K810i featuring Photofix for enhanced imaging
• 2 new models in the new Emotive Series – S500i and T650i

The new launches include the much awaited next generation smartphone – P1i with 3 way-input and Business Card Scanner; 3 new additions to the WALKMAN® series –  W580i with shake control technology; W910i with SensMe technology and the Music storehouse W960i. The Cyber-shot series has been expanded with the launch of the K810i & K850i with 5MP and Photo-Fix features. The Emotive series includes two new models – T650i & S500i with features inspired by nature like illumination effects and themes that can be customized as the seasons change or the day turns into night.

According to Sudhin Mathur, General Manager – Sony Ericsson Mobile Communication India, “The customers want technologically advanced products that connect to their personality and requirements. At Sony Ericsson, we are committed to developing these distinctive products for our customers as mobile entertainment becomes more pervasive in India. We believe that our new handset and accessories range completely features everything that today’s customers are seeking in terms of exceptional performance and stylish designs.”

“A number of features offered in these new models including the revolutionary SHAKE ME technology, SensMe Technology, and PhotoFix are available exclusively on Sony Ericsson phones. This continues our legacy of launching industry defining products, and reinforces our position as a technology leader”, he further added.

Sony Ericsson P1i carries forward the company’s lineage as a thought leader in enterprise segment, further to the global success of P-series. The P1i features a GPS application, BlackBerry support, a Business Card scanner and a three-way text input via touchscreen keyboard, QWERTY Keyboard and handwriting recognition.

Adding to its WALKMAN® range, Sony Ericsson has unveiled three new generation stylish handsets – W580i, W910i and W960i, reiterating the commitment to the mobile music entertainment. These new handsets offer technologically advanced features like Shake Control in W580i, SensMe in W910i, and high capacity Music Storage in W960i.

With the launch of K810i and K850i Cybershot phones, Sony Ericsson is enhancing user experience in mobile imaging. These handsets offer features like  - BestPic™, PictBridge and PhotoFix, enabling users to click high quality life-like images. The Cybershot User-Interface allows clicking best images and videos with dedicated camera keys, auto focus and a Xenon Flash.

Sony Ericsson has launched an entirely new range based on Emotive platform –S500i & T650i, targeted a providing a ‘Feel Special’ experience to individuals who love indulgence and pampering. These handsets are inspired by nature, and feature illumination effects and themes that can be customized as the seasons change or the day turns into night. To make this purchase even more special and self-indulgent, Sony Ericsson has come with a special introductory offer of a special Body Shop product with every purchase of Sony Ericsson S500i.

All products will be available at leading mobile outlets and all Sony Ericsson stores across the country at the following estimated prices:
 

Sony Ericsson Model	Estimated Cost
P1i	25000
W580i	14000
K810i	17000
S500i	14000

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com