Company Press Release:
Sony Ericsson Presents The All New Blockbuster Series
Make your own movies and play hit MP3 music on the K510 and K310
New Delhi, July 19th 2006 – Sony Ericsson has launched its Blockbuster Series phones - the K510 and the K310. Both these phones come with video recording and MP3 playback capabilities. The K510 offers recording upto 25 minutes while the K310 provides consumers with over 15 minutes of recording time. These blockbuster phones allow music aficionados to enjoy their favourite MP3 tracks. Apart from this, the K510 is a 1.3 Megapixel camera phone with Bluetooth™, push email and fun imaging effects, and the K310 is a pocket picture album that also offers 3D games. These phones are currently available at ‘Best-Buy’ price of Rs. 8163/- (K 510) and Rs. 5660/- (K 310).
Speaking on the launch Mr. Sudhin Mathur, General Manager, Sony Ericsson India said, "The new Blockbuster Series phones from Sony Ericsson are sure to be a ‘great hit’ with Indian consumers. These phones will enable consumers to make their own movies by capturing memorable occasions. Besides this, the MP3 player available in these phones offers opportunity to listen to chartbusting tracks anytime, anywhere. The K510i and K310i capture good quality shots and also provide greater choice in sharing photographs – via email, Bluetooth™, MMS or IrDA."
The K510 is the smallest and most affordable 1.3 Megapixel phone from Sony Ericsson and delivers high quality pictures. The camera includes a shutter button, 4x digital zoom and optional true camera flash that does away with red-eye and delivers great shots after dark. Pictures can be made more captivating with simple effects such as face warp, sepia colourising and panorama views.
The K510 also has an external antenna connector, Bluetooth™ support, USB Cable in the box, and supports industry-standard push email, excellent talk and standby times. New PC synchronization software keeps the user right up to date with the full suite of Outlook applications, including Calendar, Contacts, Notes and Tasks.
The Sony Ericsson K310 is a Triple Band GPRS handset. MP3 ringtones, 3D games and a media player with MP3 make the K310 an entertaining partner when travelling, in the gym or walking. The stick design handset integrates a camera phone with practical tools for viewing, storing and sharing images. Added features, uncommon at this price point, include high quality display with the 65K Ultra Bright Colour (UBC) display and imaging effects such as face warp.
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K510 |
K310 |
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Imaging & Messaging |
128 x 160 pixel TFT 262K colours |
128 x 160 pixel 65K colours UBC (Ultra Bright Colour) display |
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1,3 Mega pixel camera |
VGA camera |
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4x Digital Zoom |
4x Digital Zoom |
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Shutter button |
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Video Recording/play-back |
Video Recording/play-back |
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28 MB memory |
15 MB memory |
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SMS, EMS, MMS |
SMS, EMS, MMS |
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Email (POP3/IMAP4) |
Email (POP3/IMAP4) |
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Standard push e-mail support |
Standard push e-mail support |
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Wireless Village support |
Wireless village support |
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Picture phonebook |
Picture phonebook |
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Entertainment |
Media Player (MP3 and AAC support) |
Media Player (MP3) |
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Polyphonic 40 voices |
Polyphonic 40 voices |
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Java MIDP 2.0 |
Java MIDP 2.0 |
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3D games |
3D games |
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MusicDJ™, Photo DJ™, VideoDJ™ |
MusicDJ™ and Photo DJ™ |
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OMA DRM phase 1 |
OMA DRM phase 1 |
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Face Warp |
Face Warp |
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Style-up™ covers |
Style-up™ covers |
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USB cable in the box |
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PC Synchronization |
PC Synchronization |
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GPRS Class 10 |
GPRS Class 10 |
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WAP 2.0 |
WAP 2.0 |
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Bluetooth |
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Infrared |
Infrared |
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Voice Dial |
Voice Dial |
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HTML Full Browser |
Full HTML Full browser |
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Speakerphone |
Speakerphone |
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External antenna connector |
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RSS reader |
RSS reader |
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Stamina, Size and Weight |
Talk time: up to 7 hours |
Talk time: up to 7 hours |
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Standby time: up to 360 hours |
Standby time: up to 360 hours |
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Size: 101,5 x 44 x 17,5 mm |
Size: 101,5 x 44 x 17,5 mm |
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Weight: 82 grams |
Weight: 82 grams |
About SonyEricsson
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.SonyEricsson.com
Note: Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.