Company Press Release: 

  

Sony Ericsson W350i Walkman® phone is uniquely styled to put music at finger tips

The new Sony Ericsson W350i is designed for true music lovers

 

New Delhi, 18th July, 08 – Sony Ericsson today announced the availability of the W350i, a Walkman® phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that puts music first, the W350i offers a winning combination of ease of use, style and convenience.

 

This latest addition to the Walkman® phone is available at all Sony Ericsson Experience stores and other leading mobile stores in three cool colors – Electric Black at INR 6,995, and the Graphic White and the Ice Blue, available for Rs.7,295

 

“The W350i Walkman® phone offers a combination of music control keys on top and phone functions in a stylish, compact form,” says Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India. “It is designed first and foremost for music and will appeal to consumers on-the-go who want a slim and trendy mobile and music companion at an affordable price.”

  

W350i Walkman® phone – Made for music, styled for music lover

  • Must-have music – Walkman® on Top lets you access your music collection from easy access keys on the phone’s front
  • Slim style – At only 10 mm slim, Walkman® phone with an active flip cover design
  • FM radio – Tune in to your favourite radio station for news or music

 

True Walkman® player experience

Putting music at your fingertips, the W350i lets you access and operate the Walkman® player without opening its flip cover. With Walkman® on Top, key MP3 functions including Play, Pause and Scroll are on the phone’s flip cover so you can easily access your music just like you would a standalone MP3 player.

 

A style statement

You’ll draw admiring glances when you take the W350i out of your pocket or bag. At just 10 mm thin, it is sleek enough to fit comfortably with no bulges into your pocket or purse. Its unique flip covers the keypad for a minimalist look. Available in three trendy colours including Electric Black, Ice Blue or Graphic White, the phone is a classy yet modern statement that allows you to choose your favourite colour to match your personality and fashion style.

  

Stay tuned

Tune in to your favourite radio station and listen in style with the colour-matched headset that is included in the box or enjoy a wireless listening experience with the Bluetooth™ Headset HBH-DS205. The W350i features Bluetooth® support, so you can stream the music on your phone wirelessly to your ears!

 

Manage your music

The W350i makes it straightforward to transfer music onto your phone. Whether your favourite tracks are on a CD or on your computer, all you need to do with the phone’s intuitive Media Manager software is drag your tracks from your computer onto your phone via a USB cable. You can store up to 470 tracks* or 40 entire albums* and, once your music is onto your phone, it’s also easy to navigate around it with the Walkman® player.

 

Never miss a beat

You are at the bar, and a song playing in the background catches your attention. The tune is familiar but the title just slipped your mind. Sounds familiar? We’ve all experienced this, and thanks to TrackIDTM, this will never happen again. Just record a few seconds of the song into the phone’s microphone (or tag it from the built-in radio) and use TrackIDTM to identify it. The phone provides you with the name of the song, the artist, and even the album so that you can download it and enjoy it again and again.

 

The W350i is an EDGE 900/1800/1900 phone that will be available in India for INR 6,995.

 


Legal Information

* Assumes eAAC+ encoded files. Store up to 470 tracks or 40 entire albums on W350 with 512 MB Memory Stick included.

Facts and features may vary depending on local variant.

Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

 

The marble logo, SensMe, TrackID, and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, the Walkman logo, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Picture and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.

 

Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world.  An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style.  With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company.  Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com