Company Press Release:

New Delhi, January 2006: Sony Ericsson has launched the Z300i as an early New Year’s offering for Indian consumers. This phone is a part of an expanded portfolio, which offers the best combination of design excellence, ease of use and value in a bid to reach out to consumers with basic mobile phone needs for calling and texting. The Z300i is available for Rs. 5495.

Speaking of the launch, Mr. Sudhin Mathur, GM Sony Ericsson Branch Office India said, "We are continuously expanding the Sony Ericsson offerings to cater to a wider range of consumers and customers needs. These new phones have been developed with a firm focus on making voice and text communications as easy as possible. For this, we have employed features such as one-click navigation, single icon menus and colour screens. With this launch, even more people that aspire to the Sony Ericsson brand can now afford to own one of our handsets. The Z300i will appeal especially to consumers looking for handsets with great design from a trusted brand that are reliable, affordable and simple to use."

The Z300 is a small, elegant clamshell available in granite grey or amethyst purple with beautiful design lines. This has great appeal for the style-conscious individuals looking for a simple phone that fits their mood, taste and lifestyle. The clam opens to reveal a bright, sharp colour display and a large easy-to-use keypad plus navigation key that reaches all the most commonly used functions in one click. It closes to lock the phone and the outer sub-display shows the clock and incoming caller information. The Z300’s focus is on voice and text, but it also offers a phone book, calendar, reminders and alarm clock.

Also it offers consumers the Style-Up™ covers available from accessory outlets to personalize their phones. In addition there will be Crystal Décor kit included in every box, allowing customers to make their handsets more personal.