Company Press Release:


Experience music as it’s meant to be heard with the W980 Walkmanphone

 

The Sony Ericsson W980 brings an unrivalled music experience that gives you every excuse to lose yourself in acoustic bliss

 

New Delhi, India – 15 October 2008 – You can now experience music at it is meant to be heard with the latest handset in Sony Ericsson’s popular Walkman phone series. The new W980 Walkman phone which is now available in India.  It is packed with impressive features including unique Clear Audio technology, 8GB memory, in-built FM Transmitter and Walkman on Top concept - all designed to give you the best mobile music experience.

Offering the Best Audio Experience as per TESTfactory, W980 has also won the EISA Award 2008-09 for "Best European music phone” and is attractively priced at Rs. 22,885/-. This new mobile in Walkman™ series ensures many more people to enjoy the unmatched music experience offered by Sony Ericsson.

“The W980 Walkman™ phone really sets a new standard for music on your phone,” said Sudhin Mathur, General Manager - Sony Ericsson. “We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. We at Sony Ericsson are confident that W980 will surpass all expectations.”

W980 Walkman phone

  •  Clear Audio experience –  superior quality sound that lets you enjoy your music as it was meant to be heard

  • Walkman on Top – the full music experience, controlled from the front of the phone

  • Storage solutions – the 8GB internal memory lets you store up to 8,000 songs

  • In-built FM Transmitter – share your music with all those around you, whether through a friend’s hi-fi or your car stereo.

Be true to the original

The W980 Walkman phone has been designed to allow you to listen to music as it should be heard. It is equipped with Clear stereo and Clear bass technology, which combine to deliver a rich, distortion-free bass (even at higher volumes) and an improved stereo quality. The end result is an incredibly clear audio experience and music that sounds as true as possible to the original recording.

 

Share your music with friends

The W980 Walkman phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio receiver. This gives you the ability to share your music with all those around you, whether through a friend’s hi-fi or your car stereo.

 

Quality music is made for sharing with the W980 Walkman phone.  Unplug your headset, sit back and let the music flow through the integrated stereo speakers for all to enjoy.

 

Customise your sound

You can tailor the W980’s Walkman™ player to the music that you’re listening to. This latest Walkman™ phone provides a choice of eight equaliser presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you can always choose the best setting for the song.

 

Tap or shake to manage your music

The Walkman™ on Top feature on the W980 gives you the full functionality of a Walkman™ player without even having to open your phone. The entire Walkman™ player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless. Easier still, you can skip through a library of tracks with a simple flick of the phone or adjust the volume by simply raising or lowering the phone, thanks to Shake Control and Volume Tilt Control.

 

Balance and beat

Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980 Walkman™ phone comes with the new Stereo Portable Handsfree HPM-77; a headset lets you listen to your music in powerful stereo sound, creating a perfect balance between deep punch bass and clear crisp treble. The HPM-77 allows users to handle calls handsfree, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.

 

The W980 Walkman™ phone is a must-have for those who want an unrivalled music experience, which they carry with them every minute of the day.

 

Sony Ericsson W980 Walkman™ phone – Factsheet

 

The W980 Walkman phone is packed with impressive features including unique audio enhancing technology, 8GB memory and Walkman on Top™ concept - all designed to give you the best mobile music experience.

 

Phone Summary

 

Size

92 x 46 x 16.9 mm

Weight

100 grams

Available colours

Piano Black

Main screen

240x320 pixels, 262,144 colour TFT

External screen

176 x 176 pixels, 262,144 colour TFT

Memory

Up to 8GB

 

Phone Features

 

Music and Entertainment

§      Walkman™  player

§      Clear stereo

§      Clear bass

§      Album art

§      FM transmitter

§      Shake control

§      SensMe™

§      PlayNow™

§      TrackID™

§      Bluetooth™ stereo (A2DP)

§      Music tones (MP3/AAC)

§      3D games

§      Java™

§      FM radio with RDS

§      Video streaming

§      Video viewing

 

Camera

§      3.2 megapixel camera

§      3.2x digital zoom

§      Picture blogging

§      Video blogging

§      Video recording with 4x digital zoom

§      Photo fix

§      Auto rotate

§      x-Pict Story™

§      PictBridge printing

Communication and Messaging

§      Polyphonic ringtones

§      Speakerphone

§      Vibrating alert

§      Video calling

§      Email

§      Picture messaging (MMS)

§      Predictive text input

§      Sound recorder

§      Text messaging (SMS)

 

Internet

§      Access NetFront™ Web browser

§      Web feeds

§      Photo feeds

Design

§   Navigation key

§   Picture wallpaper

§   Wallpaper animation

Connectivity

§      Bluetooth™ technology

§      Modem

§      Synchronization

§      Microsoft® Exchange ActiveSync®

§      USB mass storage

§      USB support

 

 

 

Organiser

§   Alarm clock

§   Calculator

§   Calendar

§   Flight mode

§   Notes

§   Phone book

§   Stopwatch

§   Tasks

§   Timer

Accessories

§      In-Box:

- Battery (BST-38)

- Charger (CST-70)

- USB Cable (DCU-60)

- Stereo Portable Handsfree (HPM-77)

- Sony Ericsson PC Suite

- Media Manager

- User guide

§      Optional:

Active Speaker MAS-100

Protective case with built-in speaker and FM radio antenna: Bring and share your music outdoors.

Bluetooth™ Car Speakerphone HCB-150

A portable handsfree solution for use in the car.

Music Portable Bluetooth™ Speaker MBS-100

Designed for rich sound.

Music Desk Stand CDS-75

The smart and convenient way to charge your phone.

 

 


Legal Information

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

 

© Sony Ericsson Mobile Communications AB, 2007.

The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. 

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.

Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.

Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

 

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com