Company Press Release:
Perfect sound for jogging and working out - Sennheiser and adidas present new sports earphones
New Delhi, 30th March:
Top-quality sound,
excellent wearing comfort and insensitivity towards external influences such
as water, sweat and cold: these are the features that characterise the new
range of sports earphones from Sennheiser and adidas. These two renowned
companies are launching their new cooperation with a total of four earphone
models that have been specially designed for sports applications.
“When you're listening to music while
jogging or working out, you want your headphones to provide an energetic
sound. At the same time you expect them to meet the extreme demands of
sports applications without compromises. Precisely these expectations are
fulfilled by the new range of Sennheiser/adidas sports headphones,"
explained Kapil Gulati, Business Group Head at Sennheiser. “The fields of
electronics and entertainment are becoming more and more important in
leisure and sports. We are very pleased to work with Sennheiser and develop
these headphones which have been designed for sports afficondos who also
have a passion for music,” said Tushar Goculdas, Director Marketing, adidas
India.
For optimum sports performance
In all of the models, powerful and robust dynamic loudspeaker systems guarantee excellent, motivating sound. The volume can be adjusted at any time using the volume control integrated into the cable. Their sturdy and hard-wearing materials mean that the earphones are insensitive to vibration and even the toughest use. The fibre-reinforced cables still remain flexible at temperatures as low as minus ten degrees. These true sports companions are also unaffected by external influences: a completely new protection system against moisture not only effectively repels sweat but also protects the internal components of the earphones against rain water. After a workout, the earphones can simply be rinsed off under the tap.
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A perfect fit is guaranteed by various ergonomically designed ear pieces. For the MX 680 stereo earphones, Sennheiser's patent-pending EarFin holding system ensures, that the ear pieces fit securely and comfortably in the ear. A simple twist fixes the innovative “fin” to the outer ear. Ear adapters and various fin sizes are included to make sure that the earphones fit any ear size.
The premium-quality CX 680 ear canal earphones are also fitted with the new EarFin system and come with various ear adapters. The ear canal phones fit securely and comfortably and are ideal for sportsmen and women who want to concentrate on their music while working out: the ear pieces offer excellent insulation against external noise.
Adjustable ear clips and a special ear
fitting system with three different adapters ensure that theOMX
680 also fits securely during even the most gruelling training
sessions. The ear clips are made of a flexible material and offer
optimum wearing comfort. |
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Reliable training partner
Each sports earphones model comes
with tried-and-tested accessories. An extension cable allows the
standard-length cable to be extended at any time – depending on whether the
audio source is in a trouser pocket or clipped to the arm. To ensure that
the cable never gets in the way during the most energetic workouts, it can
be fixed to the clothing by a handy cable clip. When the training session is
over, the sports earphones can simply be packed away in the carrying pouch
provided.
The new range is available at all leading retail outlets across India with a price range of Rs. 2290 to Rs 3990.
About Sennheiser
Sennheiser Electronic India Private Limited, established in February 2007, is a wholly owned subsidiary of Sennheiser electronic GmbH / Germany. Sennheiser India with its Head Office in Gurgaon and a branch office in Mumbai has two full fledged service centers in both the locations to provide the best service support for Sennheiser and its Group brands product range in the country.
For more information, log on to www.sennheiserindia.com
The Sennheiser Group with its headquarters in Wedemark, near Hannover, Germany is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company established in 1945 recorded sales of over €385 million in 2008. Sennheiser employs over 2,100 people worldwide, around 55% of whom are in Germany. Sennheiser has manufacturing plants in Germany, Ireland and the USA and is represented worldwide by subsidiaries in France, the United Kingdom, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA and through long-term trading partners in other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).
About adidas India
adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas-Group AG. The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees worldwide and generated sales of € 10.8 billion in 2008. adidas products are marketed in more than 160 countries. In India, adidas products are available in more than 155 cities.