Company Press Release:
SanDisk
announces Service Delivery Card Designed for Mobile Network Operators
Custom Flash Memory
Product Integrates MNO Applications and Services to
Increase MNO Service
Revenues
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Mobile
World Congress, Hall 8, Booth #8C 129 – Barcelona, Spain, February 16, 2009–SanDisk
Corporation (NASDAQ:SNDK), the inventor and world’s
largest supplier of flash storage cards, today announced the SanDisk®
Service Delivery Card (SDC), a high capacity custom memory solution based on
a microSD™ card and designed specifically for the Mobile Network
Operator (MNO). The unique capabilities of the SanDisk Service Delivery Card
enable MNOs to configure local storage to streamline data delivery, improve
high capacity memory performance and integrate with network applications and
services to enhance the user experience. This
new product family comes with Operator-managed features and options to
reserve memory for key applications and services. To address Operators’ needs
for in-store and out-of-box consumer education, the SanDisk SDC can be
pre-loaded with a Service Discovery experience, customized for each MNO, to
promote awareness and increase adoption of Operator services. |
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“We’re
introducing our first products in a new family of high performance, microSD
memory solutions specifically designed to meet the custom needs of MNOs
worldwide,” said Yoram Cedar, executive vice president and general manager,
OEM and Corporate Engineering, SanDisk. “These customized cards highlight
applications and services for the MNO and show end users how to get the most
out of their mobile experience.” The
SanDisk Service Delivery Card provides Operators with the freedom to deliver
the latest applications, content and access to services through a physical
media channel to the handset. The SDC can be customized to deliver a complete
MNO-branded experience that includes unique packaging, accessories and
customizable Service Discovery software. SanDisk will also provide services
to pre-load data, applications and promotional offers, as well as integrate
with existing MNO services. Sample
Benefits of the SDC for MNO:
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Supports
Smart Card Web Server and Delivery of Web Applications to Mobile Devices
SanDisk’s new family of Service Delivery
Cards for MNOs features the latest Smart Card Web Server (SCWS) technology.
Service Delivery Cards with the embedded web server provide the necessary high
speed interface and storage capacity for web content and services on today’s
handsets. In addition, powerful search and content management capabilities of
the IP-enabled SDC can be utilized by handset manufacturers to speed access to
local data.
Cedar
continued, “The establishment of global high speed cellular networks has given
rise to a new era of mobile computing, featuring access to applications,
services and data right from the palm of your hand. The embedded Smart Card Web
Server opens a channel to our Service Delivery Cards using industry-standard IP
protocols to facilitate Operator delivery of these new services.”
As
an active member of the SIMalliance, SanDisk recently demonstrated IP-enabled
memory technology with the ability to interface with the SIM as a means to
accelerate the deployment of popular entertainment, social networking,
enterprise and Internet-based services.
The
SanDisk Service Delivery Card for MNOs is available in capacities that range
from 1-gigabyte[i] (GB) to 16GB. For more
information or to view a demonstration of the SDC at Mobile World Congress,
stop by the SanDisk booth in Hall 8, Booth #8C 129 or contact Liat Weinblat at
Liat.Weinblat@sandisk.com.
For
more information please visit www.sandisk.com
About
SanDisk
SanDisk
Corporation, the inventor and world’s largest supplier of flash storage cards,
is a global leader in flash memory – from research, manufacturing and product
design to consumer branding and retail distribution. SanDisk’s product
portfolio includes flash memory cards for mobile phones, digital cameras and
camcorders; digital audio/video players; USB flash drives for consumers and the
enterprise; embedded memory for mobile devices; and solid state drives for
computers. SanDisk (www.sandisk.com/corporate) is a
Silicon Valley-based S&P 500 company, with more than half its sales outside
the United States.
SanDisk
and the SanDisk logo are trademarks of SanDisk Corporation, registered in the
United States and other countries. microSD is a trademark of SD-3C LLC.
Other brand names mentioned herein are for identification purposes only and may
be the trademarks of their respective holder (s).
This
press release contains certain forward-looking statements, including
expectations for new product introductions, applications, features, markets,
and customers that are based on our current expectations and involve numerous
risks and uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements to be
inaccurate include among others: market demand for our products may grow more
slowly than our expectations or there may be a slower adoption rate for these
products in new markets that we are targeting, these products may not perform as
expected, these products may not be available when expected, and the other
risks detailed from time-to-time in our Securities and Exchange Commission
filings and reports, including, but not limited to, our most recent Annual
Report filed on Form 10-K and our subsequent Quarterly Reports filed on Form
10-Q. We do not intend to update the information contained in this press
release.