Company Press Release:

 

SanDisk unleashes a super festival Bonanza – THE “SANDISK SINGATHON”

 

 PRESENTs THE first OF ITS KIND ‘Karaoke CONTEST’ for DELHI’S TECH-SAVVY music lovers

 

The lucky grand finale winner will win a trip for 2 to Dubai & a chance to meet India’s leading model

 

New Delhi, October 17, 2008: SanDisk Corporation (NASDAQ:SNDK), the world leader in flash memory products, today announced a unique Diwali bonanza - the “SanDisk Singathon” - an exciting Karaoke contest for the digitally-savvy music lovers of Delhi. The contest will be rolled out from October 18th till 30th across popular malls, college campuses and commercial hotspots in Delhi. Through this contest, SanDisk aims to reach out to music enthusiasts of all age-groups and create awareness about SanDisk’s comprehensive product portfolio including memory cards ranging from for mobile phones/cameras/camcorders and mp3 players. For the first time Indian consumers will be able to experience the power of high capacity memory cards that will enable them to explore their memory hungry digital gadgets (mobile phones, digital cameras) to its fullest potential.

 

Flagging off the contest, Manisha Sood, country manager SanDisk India & Saarc said, “Music is an important part of our lives and appeals to people of all age groups. This Karaoke contest gives us a great platform to reach out to the tech-savvy consumers who want to do more with their digital devices – store more music, listen to more songs and/ or even save more videos, ringtones and games amongst others.  While the Indian consumer, especially the youth segment is increasingly demanding more out of their digital gadgets, surprisingly very few realize that with the simple addition of a large capacity storage card, they can unleash the potential of their devices to a great extent.”

 

The contest will run for an action packed two weeks in popular malls/market places and commercial hubs in Gurgaon, Noida and across Delhi. The activity will also be extended to popular college campuses and commercial hotspots in South Delhi.

 

At each SanDisk booth, contestants will be able to select from a playlist comprising of popular songs from different genres of music including Pop, Rock, Classics, Bollywood, Hip-Hop etc., and record their rendition of the song on a mobile device with the SanDisk 8GB MicroSDHC/M2 memory card. The action will also be captured in parallel on a digital camera / camcorder with the SanDisk 8 GB memory card. Winners will be selected at regular intervals through the day at each venue and get to win a range of exciting prizes from SanDisk.

From amongst the selected pool of winners, 12 finalists will be shortlisted to participate in the Grand Finale will be held at the Ansal Plaza amphitheater on October 30th 2008. The lucky grand finale winner will win a trip for two to Dubai. All the other final participating contestants will be given attractive prizes from SanDisk.

 

SanDisk has partnered with Delhi’s popular radio channel – Big FM, 92.7 to create buzz and hype around the contest.  The channel will host an entire evening show ‘live’ from the venue for the grand finale, where the selected finalists will also be able to meet with the Big FM’s popular RJs Ravi & Nitin.

 

SCHEDULE FOR THE "SANDISK “SINGATHON”

 

Weekends

Time: 12:00 noon – 8:00 pm

 

South Delhi:

 

East Delhi

 

Gurgoan

 

Noida

 

Weekdays

 

Time: 12:00 noon – 8:00 pm

Nehru Place

20th Oct

South Campus University Area

21st Oct

Bikaji Cama Place

22nd Oct

Kamla Market

23rd Oct

Priya Complex

24th Oct

South EX

25th Oct

GK- I (N Blk Market)

26th Oct

 

       

The Grand Finale will be held at the Ansal Plaza amphitheater on Oct 30th 2008

 

 

About SanDisk

SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing, and product design, to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras, and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.  SanDisk has been present in India since 2006.

 

Images of SanDisk products are available at http://www.sandisk.com/corporate/media.asp 
SanDisk, the SanDisk logo, CompactFlash, SanDisk Extreme, SanDisk Ultra and Sansa are trademarks of SanDisk Corporation, registered in the U.S. and other countries. Sansa Fuze is a trademark of SanDisk Corporation. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).

 

*1 gigabyte (GB) = 1 billion bytes

1 Approximation based on 4 minute songs at 128 kbps MP3

2 Approximation based on 2MP camera.  Actual number of photos may vary based on phone model, resolution and compression.

3 Approximation for MPEG-4 video at 384 kbps. Actual time may vary based on resolution and compression.

 

This press release contains certain forward-looking statements, including expectations for new markets and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate.  Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations, our products may not perform as expected or may not be available in the regions, in the capacities or at the time expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q.  We do not intend to update the information contained in this press release.