Company Press Release:
Samsung Telecom
launches 'Scene Change' Consumer Offer
- Gifts over Rs 10 Crores on offer -
New
Delhi, July 4, 2008:
Samsung Telecommunications India (STI) , design and technology leader in the
Indian mobile market, announced the launch of Samsung Mobile 'Scene Change'
Consumer Offer on its entire range of mobile phones starting today .The
promotional offer, valid till August 15, 2008, entitles a Samsung Mobile
Phone Consumer to an assured gift of a 24 carat Gold Plated Coin and
Vodafone prepaid sim card (in the Vodafone circles) along with a Scratch
Card that could win a lucky customer gifts ranging from the latest Honda
Accord cars, Hyundai i10 cars to state of the art Samsung Consumer
Electronics products.
Announcing the Consumer Promotion stated Mr. Sunil Dutt, Country Head, SAMSUNG Telecommunications India, "True to our brand philosophy of 'Next is What?', this consumer promotion is not only exciting in terms of the quantum of gifts to be won by consumers but also in terms of the quality and the value of gifts to be won ." The Consumer Promotion has Gifts worth over Rs 10 Crores to be won by consumers. Through this promotion and its innovative advertising and marketing programs, Samsung aims to further consolidate its number 2 position in the GSM handset market in India.
In addition to the assured gift, lucky customers could also win gifts ranging from cars to Samsung Consumer Electronics products. Lucky prizes to be won during the 'SAMSUNG Mobile Scene Change' offer include - Honda Accord Car ; Hyundai i10 Car ; Bajaj Platima 100cc Bikes ; Samsung 26 inch LCD TVs ; Samsung 1 ton AC ; Samsung 200 Lts Refrigerators and Samsung 21" Color TVs. To promote this consumer offer, Samsung Telecom would be doing a multimedia advertising campaign across television, newsprint and the internet during July.
Samsung Telecommunications India has stylish, advanced mobile phones that target consumers across the Multimedia (Imaging & Music), Business, Lifestyle and Popular segments. Samsung handsets are priced in the range between Rs 1696/- to Rs 27599/- .
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$103.4 billion. Employing approximately 150,000
people in 134 offices in 62 countries, the company consists of four main
business units: Digital Media Business, LCD Business, Semiconductor
Business, and Telecommunication Business. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT LCDs.