Company Press Release:
 
Samsung launches its first open market CDMA phone - Samsung MAX

 New Delhi, November 27, 2007- Samsung Electronics Co. Ltd., a global leader in the mobile phone industry, announced the launch of its first open market phone in the CDMA segment, Samsung MAX. 

The sleek slider Samsung Max is launched through company’s own distribution network and will be available to both Tata Indicom and Reliance Mobile subscribers. Until now Samsung offered CDMA phones exclusively on either Tata Indicom or Reliance Mobile Networks.

With the launch of Max, Samsung aims to cater the growing CDMA market where consumers want to upgrade. Its availability in to the open market will further empower CDMA consumers to choose the operators of their choice.

Speaking on the occasion Mr. Hyunbai Kim, Vice President & Head - CDMA Division, Samsung Telecommunications India Pvt. Ltd., said, "We expect to fuel the growth of the Indian CDMA industry through the launch Samsung Max in the open market. Fully feature loaded Samsung Max is launched to serve the Multimedia needs of the CDMA consumer. "

He further added that "the availability of CDMA phones in the open market will provide Indian consumers freedom to choose network operator’s of their choice". 

Samsung Max is complete multimedia phone localized to suit Indian needs. Some of the key Indian features are Indian Calendar, Panchang, Mobile Prayer, Cricket Scorer, and Hinglish SMS.
What Makes Samsung Max Cool?

– 1.9” 262K TFT Large LCD
– 1.3 MP Camera
– MP3 / FM
– Bluetooth
– Expandable Memory
– Sleek Slider Design
– RUIM Card support
– Speaker Phone
– Stereo Headset Accessory
– Unique Indian Applications
   o Indian Calendar
   o Panchang
   o Hinglish SMS
   o Mobile Prayer
– Security Solutions
   o Mobile Tracker
   o Emergency SOS Alert
– Accessories include
   o Stereo Headset
   o Data Cable 
   o PC Sync Software CD
 
Max also includes the innovative security features like Mobile Tracker and SOS alert. The phone also has some additional security features like call lock which restricts others from receiving or making calls from the handset.

Speaking on the occasion Mr. Dinesh Sharma, Marketing Head - CDMA Division, Samsung Telecommunications India Pvt. Ltd., said"Samsung aims to roll out Max through open market distribution in a phase wise manner. Currently, Max will be available in Delhi and Mumbai only, but by December 2007 it will be available in several other large cities.
 

About Samsung Telecommunications India Pvt. Ltd.
Samsung Telecommunications India - a 100% subsidiary of Samsung Electronics Co., Korea, is a dominant mobile player in the Indian market. As the part of its global strategy to cater to the world’s largest emerging telecom market, Samsung has set up a mobile phone manufacturing unit in India. Being Samsung’s fourth overseas handset manufacturing facility in the world after China and Brazil, this unit is catering the demands of local markets and acting as the manufacturing hub for other Asian and Middle East countries.