Company Press Release:


SAMSUNG LAUNCHES ITS FIRST OUTDOOR PHONE IN THE INDIAN MARKET

Samsung introduces ‘Samsung Marine’, the best fit for an active outdoor lifestyle

 

New Delhi, July 2, 2009 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the introduction of ‘Samsung Marine’ (B2100), its First Outdoor Phone in the Indian market . Exemplifying the Company’s ‘Next is What’ philosophy,‘ Samsung Marine’ incorporates various outdoor features , robust durability and a stylish design .With the launch of ‘Samsung Marine’, the newest submersible mobile phone, Samsung is virtually seeking to create a new segment in the mobile phone market in India .   

 

“Samsung Marine is the perfect companion for consumers who enjoy active outdoor activities.” states Mr Sunil Dutt , Country Head , Samsung Mobile Division. Encased in anti-shock urethane material, the ‘Samsung Marine’ is built to withstand the bumps, bangs, scrapes and even withstand dust and water. Featuring the IP57 certification, the phone provides perfect outdoor mobile experiences while supporting dust protection and water protection (under up to 1 meter of water for 30 minutes). ‘Samsung Marine’ is adaptable for even the toughest environment – including rain, fog, humidity, sand and extremely hot and cold temperatures, etc. – and is tested under specifications defined by the US Department of Defence with Military Standard 810F (MIL-STD-810F).


Furthermore, ‘Samsung Marine’ is equipped with outdoor friendly features such as loud external speakers, noise cancellation and a flash light. The Marine (B2100) offers a host of multimedia features like built-in camera, camcorder, FM radio, a music player and expandable memory (up to 8GB) in one compact unit. The user can enjoy the multimedia features while they are enjoying outdoor activities .Samsung Marine is available in a choice of red and green colours and is priced at Rs 7030/- .

 

“Product innovation is an integral part of our overall marketing strategy and products like our recently introduced ‘Solar Guru’ and ‘Samsung Marine’ exemplify the same .Based on our innovative product launches and range enhancement across different segments , we are expecting to double our sales volumes this year.” states Mr Dutt. Samsung has in the first six months of the year , launched over 20 new mobile models in the Indian market , five of them being in the touch screen segment .

 

Samsung today offers the largest portfolio of touch screen models in the Indian market including the most recently introduced Samsung Star and Samsung Star 3G .While the Samsung touch screen portfolio comprising of seven models is priced in the range         Rs 11,100/- to Rs. 32,200/- , the Samsung mobile portfolio comprising of over 50 models is priced in the range between Rs 1649/- to Rs 32,200/-.”

   

Product Fact Sheet:

Network

GPRS  (850/ 900 / 1800/ 1900MHz)

Display

1.77” 262K TFT LCD (120x160)

Camera

1.3 megapixel camera

Video Recording (15fps)

Video / Audio

Video: MPEG4, H.263, 3GP

Audio: MP3, AAC, AAC+, e-AAC, WMA, AMR, MIDI, WAV

FM Radio

Value Added Features

Dust / Water resistant (**IP57)

High & Low Temperature Resistant (-200C to +600C)

Flash light (Power LED)

Noise cancellation

Connectivity

Bluetooth® 2.1+EDR, USB 2.0 Full Speed

Memory

Internal memory: 6MB

External memory: Micro SD up to 8GB

Battery

1000 mAh

Talk time: up to 9.5 hrs

Standby time: up to 600 hrs.

Weight

102.8g (w/o battery : 82.4g)

Size

113 x 48.9x 17.4mm

** IP57 : Dust penetration is not prevented altogether. Dust must not enter in sufficient quantities to prevent the equipment from operating satisfactorily,

or to impair safety. Water splashing on to the enclosure from any direction must not have any harmful effects.

    

About Samsung Electronics Co. Ltd
 Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.