Company Press Release:
Samsung launches power packed, bar type Colour Phone,
     SGH C210 in the Indian market
 
New Delhi, July 19, 2005: Global technology leader, Samsung today announced the launch of its new, power packed and sporty bar type Colour Phone, the SGH C210 in the Indian market. At 69g, the SGH –C210 is the lightest bar type phone in its category. It has some useful power packed features like 65K UFB LCD Colour Screen, JAVA, WAP, GPRS for internet connectivity, MMS messaging capabilities and a 1000 phonebook plus 200 SMS memory. This stylish Samsung Phone stands out as a durable communicator. Cine Star, John Abraham will promote this Phone as Brand Ambassador. 

Speaking on the association of Samsung Mobiles with John Abraham, states Mr. H. C. Ryu, Director –Telecom, Samsung, “We welcome John as Brand ambassador for Samsung Mobiles. John is trendy and cool and his youthful appeal will be leveraged to bring out the style and functional superiority of Samsung Mobiles.” States John Abraham, “I am happy to be associated with Samsung Mobiles. Samsung phones are sporty and cool and that's probably why you see the younger generation using Samsung phones. For me, form follows function and I'm happy to say that the Samsung SGH    C-210 is functionally as cool as it looks". 

States Mr. H C Ryu, “The classic colours, functional simplicity and superior ergonomics of the SGH C 210 make it a truly superior communication solution.”  The SGH C210 too has been customized to better meet the needs of Indian consumers – this phone supports seven regional Indian language menus including Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada. The C210’s embedded emoticon box lets the user to express himself / herself with dozens of expressive symbols while messaging. 
 
Samsung, which is a dominant player in the colour and camera phone market is aiming to fuel its growth in the Indian market through new feature rich handset introductions, strategic operator tie ups as well as by enhancing its penetration in the Indian market. In the first half of this year itself, Samsung has introduced 14 new advanced, innovative colour phones in the Indian market. Last month, Samsung India gave a boost to its mobile distribution network by appointing the Bangalore based, United Telelinks as its  National Distributor for Mobile Phones in the country .

The SGH C210 is priced at Rs.4999/-. The SGH C210 is the second Samsung Mobile Handset to be priced sub Rs.5000/-.

SGH C 210 SPECIFICATIONS
 
• 65536 Color UFB LCD 
• GPRS Class10 
• 1000 Phonebook Memory 
• 40 Polyphonic Ring tones 
• Tri-Band – 900 / 1800 / 1900 MHz 
• Voice memo & Voice mail 
• WAP 1.2 
• JAVA (MIDP 2.0) 
• PIM (calendar, to do list, short cut on navigation key, clock, world time, alarm, 
            currency converter, calculator) 
• Battery type (800mAH) 
            (Talk time : up to 5.5 H, Standby time : up to 220H) 
• Dimensions: 105x 42.5x 18.5mm, 69g 
 


About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the Company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs.