W510 with bio-plastic and F268 without BFRs are introduced at WIS, Korea

New Delhi, June 19, 2008: Samsung Electronics Co., Ltd. today announced two environment-friendly mobile handsets, W510 and F268 at World IT Show in Seoul.   W510 is Samsung's first mobile phone with 'bio-plastic' made from natural material extracted from corns. Samsung has been making an effort to develop more renewable and eco-friendly material compared with common plastic produced from petroleum.   Moreover, when producing W510, Samsung did not use any heavy metals, such as Lead, Mercury, and Cadmium, and applied water-soluble coating.   Samsung F268 with all the accessories including charger and headset does not contain BFRs (Brominated Flame Retardant) or PVC.   In addition, Samsung F268 has an alarm function to encourage users to unplug their charger when the devices are fully charged. The product also is following the Energy Star requirements as well, which is strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.   Both W510 for the Korean market and F268 for the Chinese market will be launched in June.

"Samsung is striving to continue to be a strong corporate citizen that contributes to environmental sustainability," said Geesung Choi, President of Samsung's Telecommunication Business. "Now we are trying not only to launch more environmentally-conscious products with more renewable material and less energy consuming, but also to expand proactively set up a phone recycling system."

For more information, please visit www.samsungmobile.com

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.