New Delhi, August 16th, 2007 - Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, is proud to announce that the SGH-U700, the slimmest HSDPA mobile phone, has been awarded the ‘European Mobile Phone 2007-2008’ by the European Imaging and Sound Association (EISA). The award recognizes excellence in handset design and technology innovation.

Ultra Edition 12.1 SGH-U700 – A stylish HSDPA slider
As a distinguished mobile phone from the Samsung Ultra Edition II lineup, which combines stylish designs with the latest multimedia features, Samsung’s SGH-U700 offers the most advanced up-to-date multimedia technologies with High Speed Downlink Packet Access (HSDPA) at 3.6 Mbps. The U700 also supports video telephony functionality to enhance multimedia features.

The appealing design of Samsung’s Ultra Edition 12.1 (U700) includes a unique and stylish interface for ultimate usability. It also comes with a 3.2-megapixel camera in an ultra slim profile and boasting a 2.2” wide TFT LCD wide screen.

Accepting the award, Dr. David Steel, Vice President of Samsung’s Telecommunications Network Business, said: “I’m delighted and honoured to receive this award from EISA, an opinion leader in the European imaging and multimedia industry. This is important recognition of the progress that we have made in the European market and our mobile phones that have become very popular with European consumers.  With the SGH-U700, Samsung will continue to deliver the best possible user experience in the most attractive design to satisfy mobile phone users in Europe.”

The Convergence Panel of EISA voted Samsung’s U700 for ‘the European Mobile Phone 2007-2008’ because of its high speed data communication capability, 10 times faster than normal UMTS, and various multimedia features such as audio-compression technologies, an embedded 3.2-megapixel camera. Also, they highly praised U700’s U GO feature which shows a special landmark on the phone’s display and changes it automatically wherever users are travel.

Ultra Edition 12.1 (U700) Specifications
 

Standard	HSDPA 3.6 Mbps
	900/1800/1900 MHz + 2.1GHz
Camera	3.2 Megapixel camera (AF) + VGA
Display	2.2” QVGA TFT LCD (262K Colors)
Features	MP3/ACC/eAAC+/WMA/WMDRM MPEG4/H.263/Real MMS/E-mail/JAVA/WAP 2.0 Bluetooth® 2.0 / USB 2.0 high-speed Wheel key interaction Background Music Play Full HTML browsing (NF 3.4) Picture editing / Living World
Memory	20MB + microSD™
Size	102.5 x 50 x 12.1 mm

About EISA Awards
The European Imaging and Sound Association (EISA) award is the most prestigious award in the European video and audio industry. Experts from 50 influential magazines in 19 European countries form the examination board that selects the best product in each of five categories: audio, video, home theater, photography and mobile. There is intense competition among world-renowned companies every year to attain an EISA award.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.