Company Press Release:

SAMSUNG INTRODUCES SAMSUNG JET, SMARTER THAN A SMARTPHONE

The highly anticipated Samsung Jet makes its global debut, opening a new chapter in full touch mobile history

Singapore, June 15th, 2009 – Samsung Electronics Co., Ltd. today unveiled the latest in mobile handset innovation, Samsung Jet, at a series of global launch events in London, Dubai and Singapore. Samsung Jet enjoys the benefits of both advanced features of a smartphone and easy-to-use user interface of a conventional mobile phone.

Samsung Jet is not a simply another full touch mobile phone; it brings a brand new concept of mobile phone to today’s consumers. ‘Smarter than a smartphone,’ Samsung Jet supports the latest smartphone features which include multi-task manager and Microsoft Exchange ActiveSync, bringing user-friendly menu navigations in a sleek and compact design.

Samsung Jet boasts world firsts in both display technology and speed of performance. Its pioneering 16M WVGA AMOLED display (3.1”) offers the most vivid and colorful full touch mobile experience available; the WVGA AMOLED screen provides a resolution that is four times higher than a WQVGA screen. Its 800MHz application processor delivers breathtaking speed and stunning performance, making Jet the fastest full touch handset on the market today.

With its eye-catching brilliant screen, Samsung’s latest TouchWiz 2.0 user interface gives an unrivalled user experience and includes iconic new features such as motion UI, smart unlock, customizable widget screen, which are all perfect for managing your life at work and at play.

Samsung’s Dolfin Internet browser is designed to let users surf the net and access popular websites, especially social networking sites, with ease and speed. The browser enhances the mobile internet experience by allowing users to view up to five web pages simultaneously and bookmark their favourite websites as widgets on the phone’s homepage. A built in ad-blocker, multiple downloading and background downloading feature, and multi-purpose address field, further enhance the experience while Dolfin’s unique one finger zoom enables users to zoom in and out of web pages using only one hand.

JK Shin, Executive Vice President and Head of Mobile Communications division, Samsung Electronics, explained, “Samsung Jet provides a seamless and unrivalled mobile experience as a result of our accumulated technology leadership and pursuit of perfect craftsmanship. Our aim is to deliver ultimate satisfaction to our consumers and I believe that Samsung Jet answers the calls of today’s mobile users who want smart features and easy-to-use user interface. This product perfectly reflects our consumer-oriented strategy.”

Unlike many smartphones that sacrifice features for form factor, Samsung Jet packs all of these into a super sleek body and super cool frame. Samsung Jet also boasts a host of multimedia features including a 5 mega-pixel camera, built-in GPS, DNSe & SRS Sound Effect technology for superior sound quality, and DivX and XviD video support for hassel-free video downloading and viewing.

Samsung Jet launches today at ‘Samsung Mobile UNPACKED’ events in London, Dubai and Singapore. Featuring the latest in live technologies and entertainment, the events will provide an exciting hands-on experience with the new handset. The events will also mark the culmination of a global teaser campaign, where one lucky winner from each country will unpack a Samsung Jet ‘live’ for the first time.

Samsung Jet will be available in India in the last week of June at a price of Rs 24,150/-

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com