Company Press Release:
Samsung launches the SCH N 380 (BOSS), the new
Power-packed CDMA handset

New Delhi, June 14, 2005: Global technology leader, Samsung today announced the launch of its new, advanced CDMA handset, SCH N 380 in the Indian market. Positioned as the ‘BOSS’ and promoted by ace Indian cricketer, Virendar Sehwag, this stylish and solidly slim phone comes with unique features like LMS (Long Message Service) in both English and Hindi as well as a large 2000 Phone Book Memory.
 
States Mr H C Ryu, Director-Telecom, Samsung, “Our focus in terms of our Mobile business, both GSM and CDMA, is to customize our products to better meet the needs of Indian customers.” The customization of this phone for the Indian market has been done by the Samsung India Software Operations unit (SISO), Samsung’s R&D Centre based in Bangalore. 

With SMS usage becoming widespread among Indian users, BOSS offers powerful and first in class messaging features. The LMS facility allows a user to enter 405 characters (in English) and 135 characters (in Hindi), unlike a normal SMS where a user is allowed to enter only 140 characters (for English) and 68 characters (for Hindi). ‘Quick SMS’, another unique feature, allows the user to send a predefined message to a predefined number by conveniently clicking a key four times. After researching the usage habits of Indian consumers, a unique ‘advanced shortcut’ facility was added to N380 to allow easy and quick access to functions like dialling, SMS, calculator, scheduler and alarm. 

Weighing only 75 g, this phone has an In-built antenna, PC synchronisation and an organizer function. To the ring tone hungry, the BOSS offers 35 pre loaded polyphonic ring tones. The ‘Airplane Mode’ in the phone allows the user to use such features as Games, Memo Pad while the calling/data facility is switched off. 

The N380 is being made available through the Reliance India Mobile network.
 
Specifications of the Phone 
  • Weight: 75 g
  • Size: 104.8 x 43 x 13.1 mm
  • Battery: 800 mAh
  • Phonebook: 2000 entries
  • Antenna: Internal antenna
  • Language (Phone book and SMS): English, Hindi
  • Airplane mode: Available
  • PC sync


About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com

For further Information Please contact:


Ruchika Batra                                                               Prasun Peter / Pallavi Das
General Manager, Corporate Communications                  Integral PR Services
Samsung India                                                               Ph: 51511234
Ph: 011-51511234                                                          Email: Prasun.peter@partner.samsung.com