Company Press Release:
 
SAMSUNG APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES
 
Sunil Dutt- Country Head Samsung Mobile, Aamir Khan, 
HB Lee, President & CEO, Samsung South West Asia
  • Launches an aggressive new positioning for its mobile handsets
  • 5 new sleek and stylish Samsung phones launched 

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    New Delhi, March 13, 2008: Samsung Telecommunications India (STI), a design and technology leader in the Indian Mobile market , today , announced the appointment of Actor Aamir Khan as its Brand Ambassador for Samsung Mobile Phones in India. Announcing Aamir Khan as Samsung’s Ambassador for Mobile Phones, stated Mr. H. B. Lee, President & CEO, Samsung South West Asia Headquarters, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomized by Aamir Khan, whose quality and depth of work as well as versatility as an actor, have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our Brand Ambassador”. 

    The Company plans to leverage Aamir in its brand advertising as well as product advertising for Mobile phones. In Sync with its thrust  on introducing  innovative, consumer  oriented, breakthrough technology products, Samsung today  announced its new brand positioning for Samsung Mobiles, which is reflected in its new, spunky,  tagline - ‘Next is What ?’ being used in all its communication material for mobiles.
 
Living up to its promise of ‘Next is What?’, Samsung today announced the launch of  five new, sleek  and stylish Samsung Mobile phones that exemplify cutting edge technology and design innovation. The new handset range targets consumers across the multimedia (Imaging and Music), Business Lifestyle and Popular segments.
 
The highpoint of Samsung’s Multimedia Phone range in the Music Phone segment is the Samsung SGH –i450, which seeks to give users a Mobile Theatre experience. Combining the next level in form and function, the i450 brings alive the pulsating experience of 3D surround sound powered by ICE Power amplifiers by Bang & Olufsen. Storing, accessing and juggling music on this mobile phone gives the users a new high because of the revolutionary Music wheel and the Dual-Slider form factor. The SHG –i450 has been priced at Rs.15, 000/-
 
The Samsung SGH-G800, the world’s first 5 mega pixel camera phone with 3x optical zoom, is the answer for customers’ needs to have the perfect digital camera and the multimedia mobile phone combined into one single device. A sleek camera phone, the G800 from Samsung Metal series is equipped with advanced camera features such as face detection , Xenon flash and Wide Dynamic Range (WDR), and also provides a very easy tool for sharing images and videos. The Samsung G800 is priced at Rs.21, 799/-.
 
Samsung i550, D 880 address the needs of the business consumer. Powered by Symbian S60 operating system, the sleek and stylish Samsung i550 comes with an in built GPS Receiver and five hot keys provided for music, camera, navigation, internet and main menu. The trackball provided in the phone allows for 360 degrees movement on the screen for navigation and selection. This 3 mega pixel camera phone with capability to support Bluetooth audio streaming is priced at around Rs.25, 000/- .
 
The Dual GSM Sim phone from Samsung – the Samsung D 880 comes with 3.2 Mega Pixel Camera, 2.3” Wide LCD screen, Bluetooth and Stereo FM radio. It is priced at Rs.13, 799/-.

The new launch in the popular category of Samsung Mobile phones is the Samsung J210. It is a stylish and compact 2 mega pixel camera phone with FM recording and Bluetooth music streaming. Compact meets impact in the form of the J210, which is priced at a very affordable Rs.6649/-
 
Samsung India has strengthened its distribution network in the country, by appointing SSK and Link as its distributors for Mobile sales in the Western and Eastern part of the country respectively.  Thus, in addition to Telemart and United Telelinks who were two distributors handling the distribution of Samsung Mobiles in the country, the Company now has four distributors, each operating on a regional basis. Telemart services the Northern markets while UTL services South. “With Aamir Khan as our brand ambassador, our strong, differentiated product lineup and our enhanced distribution reach, I am confident that we should be in a position to double our market share in the Indian market this Year”, states Mr. Lee.
 


About Samsung Telecommunications India Pvt. Ltd.
Samsung Telecommunications India - a 100% subsidiary of Samsung Electronics Co., Korea, is a dominant mobile player in the Indian market. As the part of its global strategy to cater to the world’s largest emerging telecom market, Samsung has set up a mobile phone manufacturing unit in India. Being Samsung’s fourth overseas handset manufacturing facility in the world after China and Brazil, this unit is catering the demands of local markets and acting as the manufacturing hub for other Asian and Middle East countries.