Barcelona, February 12th, 2007 – Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, once again redefines the mobile handset market with today’s launch of its brand new Ultra Edition II handsets.  To make its debut, Samsung has chosen the 3GSM 2007, the world’s biggest mobile telecommunications conference, as the perfect platform to
deliver its new vision for consumer mobile handsets.
 

Building on the runaway success of Samsung’s Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of rapidly advancing technology, revolutionary mobile designs and must-have business and consumer desired multimedia functionality to create four of the slimmest, most powerful and best looking handsets in each form factor, including the uniquely and sleekly designed Ultra Edition 10.9 (U600), the crown jewel of the pack.  The  Ultra  Edition  II  portfolio  consists  of two stylish and functional sliders, the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700); a metallic  clamshell, the Ultra Edition 9.6 (U300); and a candy bar handset, the  Ultra  Edition  5.9  (U100).   Each  of  these designs offers advanced features  such as 3 megapixel cameras, high-speed web connectivity, as well as extensive multimedia and audio capabilities.  Proving that Samsung truly is  at  the  heart  of  consumer needs, each of these handsets incorporates innovative  consumer driven design elements to improve the user experience, including  external  multimedia  navigation  keys for ease of use and jewel inspired  casing, which enhance both the experience and appearance of using these handsets.

 
 

“We  believe  that  the  Samsung Ultra Edition II range completely embodies everything  that  today’s  consumers  are  seeking  in a mobile in terms of unique  design, flawless performance,” said Geesung Choi, President and CEO of  Samsung’s Telecommunications  Network  Business.  “We believe that the striking  looks,  exclusive feel and slim design of these devices, combined with uncompromised performance and function, will make the Ultra Edition II range  an instant attraction to business users, fashion conscious consumers and multimedia enthusiasts.”  The Ultra Edition II is slimmer and stronger than the first edition with advanced aspirational and elite design. Exclusive to the Ultra Edition II range, Samsung’s Optimized Power Usage Solution (OPUS) sets these handsets apart by guaranteeing maximum performance by increasing talk time by 10%, power saving by 30% and battery capacity by 10%.  Samsung’s Smart Surface  Mounting Technology (SSMT), which was initially developed for the Ultra Edition range, has also been an intrinsic design element for the Ultra Edition II handsets, reducing the number of required components, interference and noise made while ensuring that quality does not get sacrificed for good looks.

Samsung’s  Ultra  Edition  II range also addresses the needs of the growing consumer segment, which expect mobile and music to come hand in hand.  Each handset  combines  extensive  music  player  capabilities  with super sound quality  and  equipped  with  a  digital  power  amp  developed by Bang and Olufsen.   All  devices  also  feature  a dedicated music interface to make
navigation  and  listening  easier with Quick PC Sync software installed to make the creation and selection of playlists as easy as possible.
 
Ultra Edition 10.9 (U600) and Ultra Edition 12.1 (U700) – Stylish Sliders
Inspired  by  the  shine  and  shimmer of the crown jewels, Samsung’s Ultra Edition 10.9 (U600) exudes elegance and modern style, coming in a choice of colors  which includes sapphire blue, garnet red, platinum metal and copper gold  casing.   The  clever  design  of Samsung’s Ultra Edition 10.9 (U600) includes a unique and stylish interface for the ultimate sophistication and

usability.   It  also comes equipped with a 3.2 megapixel camera encased in an  ultra  slim  profile and boasting a 2.22” wide TFT LCD widescreen.  For the  feature  watchers,  Samsung’s Ultra Edition 12.1 (U700) offers a HSDPA 3.6  Mbps data transfer speed, video telephony functionality and auto focus in a slim 12.1mm case.
 
Ultra Edition 9.6 (U300) - Full Metal Clam
The  Ultra  Edition 9.6 (U300) is a modern clamshell phone designed for the fashion  conscious,  ultra  modern  consumer that craves a unique look, but without   sacrificing   anything   in  the  form  of  style,  lightness  or functionality.   Samsung’s  Ultra Edition 9.6 (U300) is encased entirely in metal,  providing  a clean and pure image.  It is also packed with an array of   powerful  technologies  –  3  mega-pixel  camera,  TV-out  capability, Bluetooth® technology and a 70MB memory.
 
Ultra Edition 5.9 (U100) – The Slimmest Handset
The last but by no means the least in the Samsung’s Ultra Edition II lineup is  the  Ultra  Edition  5.9  (U100),  the  slimmest  phone  in  the world. Officially heralded as the world’s slimmest handset, a title which it stole from  its  big  brother,  the Samsung X820, the Ultra Edition 5.9 (U100) is thin  enough  to disappear if turned on its side, yet incredibly robust and packed  full  of  functionality.  A veritable powerhouse, and embodiment of the  term  small  but  powerful,  the Ultra Edition 5.9 (U100) includes a 3 mega-pixel  camera  and  a  1.93”  color  TFT  screen for exceptional image clarity.   The  Ultra Edition 5.9 (U100) also offers 11 hours of music play time and high-speed connectivity, making this the thinnest handset to offer a  high  quality multimedia experience.  This handset is so stylishly slim, consumers won’t be able to stop showing it off.

The Ultra Edition II will be released in the European Market in the first quarter of this year.
 
Ultra Edition 10.9 (U600) Specification

Standard	EDGE, GPRS Class 10   850/900/1800/1900MHz
Camera	3.2 Megapixel Camera with Auto Focus
Display	262144 TFT (2.2”, 240x320 )
Features	MP3/ACC/eAAC+/WMA   MMS/E-mail/JAVA/WAP 2.0   Bluetooth 2.0 / USB 2.0   Yahoo Ready(Yahoo Search, IM, E-mail)  Business Card Recognition   Smart Search, Smart Messaging   Music Library / Document Viewer   Offline Mode
Memory	60MB, microSD™
Size	103.2 x 49.3 x 10.9mm

 
Ultra Edition 12.1 (U700) Specification 

Standard	HSDPA 3.6 Mbps, EDGE   900/1800/1900 MHz + 2.1 GHz
Camera	3.2 Megapixel Camera (AF) + VGA
Display	262,144 (2.2”, 240x320)
Features	MP3/ACC/eAAC+/WMA/WMDRM   MPEG4/H.263/Real  MMS/E-mail/JAVA/WAP 2.0  Bluetooth 2.0 / USB 2.0 high-speed  Smart Search / Smart Messaging  Wheel key interaction  Background music play  Full HTML browsing (NF 3.4)  Picture editing, Living World
Memory	20MB, microSD™
Size	102.5 x 50 x 12.1mm

Ultra Edition 9.6 (U300) Specification

Standard	EDGE, GPRS Class 10  900/1800/1900MHz
Camera	3.2 Megapixel Camera
Display	Main : 262144 TFT (2.2”, 240x320)  Sub : 16 Gray OLED (96 x 16 + fixed icon display)
Features	MP3/ACC/eAAC+/WMA/WMDRM  MPEG4/H.263  Bluetooth 2.0 / USB 2.0 high-speed  uGo / uMenu / uTrack  Document Viewer / Offline Mode  Smart Search / Smart Messaging  BT Printing, TV Out, , Mobile Tracker  Power SMS
Memory	70MB
Size	100 x 51 x .9.6 mm

Ultra Edition 5.9 (U100) specifications

Standard	EDGE, GPRS Class 10  900/1800/1900 MHz
Camera	3 Megapixel Camera
Display	262144 TFT (1.93”, 220x176)
Features	MP3/ACC/eAAC+/WMA  MPEG4/H.263  Yahoo Ready (Yahoo Search, IM, E-mail)  Document Viewer / Music Library  Offline Mode  Smart Search / Smart Messaging  uGo / uMenu / uTrack  Bluetooth Stereo Music Profile (A2DP)  Bluetooth / USB 2.0  BT Printing, TV Out, ,Mobile Tracker  Power SMS
Memory	70MB
Size	105.5 x 50 x 5.9 mm