Company Press
Release:
Samsung and Yahoo!
Form Strategic Partnership for Mobile Phones
Companies Partner
to Distribute Yahoo! Services Including
Yahoo! Go for Mobile
2.0 and Yahoo! oneSearch™ on
New Samsung Mobile
Phones Worldwide
New Delhi – January 11,
2007 – Samsung, a leading provider and innovator of mobile phones,
and Yahoo! (Nasdaq: YHOO), a leading global Internet company, today announced
a strategic global partnership to distribute Yahoo!’s popular services
on millions of new Samsung mobile phones in more than 60 countries.
Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0,
Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger, on its mobile phones
beginning in the first half of 2007. This new relationship is the latest
demonstration for the companies of their clear focus on extending their
leadership in the mobile Internet.
Samsung has already launched
its first mobile handset, the SGH-E570, pre-loaded with Yahoo! Search.
Samsung plans to greatly expand the number of its mobile handsets with
pre-loaded Yahoo! services in 2007 and will roll out Yahoo! oneSearch after
it goes live globally in Q1 2007.
“Samsung recognizes consumers’
need for Internet access through their mobiles anytime, anywhere,” said
Kitae Lee, President of Samsung’s Telecommunications Network Business.
“Samsung mobile phones with Yahoo! services will provide consumers with
fast and convenient access to the Internet, even on the move. Our successful
partnership with Yahoo! builds on Samsung’s continuing efforts to enhance
consumers' mobile experience.”
Through the relationship
the companies will also help drive consumer adoption of mobile Internet
services by making it easy for consumers to get more done while on the
go, such as using the new Yahoo! oneSearch to quickly find the answers
they need. Yahoo! oneSearch will also include high-quality sponsored search
results, enabling Yahoo! advertisers to reach consumers on their mobile
devices.
“Yahoo! has always focused
on partnering with leading companies to bring our mobile services to consumers’
fingertips and this new strategic partnership with Samsung is a vital component
of that strategy,” said Marco Boerries, senior vice president of connected
life, Yahoo!.
Samsung will pre-load and
prominently place Yahoo! branded services including:
-
Yahoo! Go 2.0 –
-
Yahoo! Go 2.0 is an innovative
new application that redefines the mobile Internet experience for consumers
through a unique product design, ability to personalize with content from
the entire Internet and a reinvention of mobile search
-
The unique carousel design makes
it simple for consumers to navigate the selection of Yahoo! Go widgets
for e-mail, local information and maps, news, sports, finance, entertainment,
weather, photo sharing and search
-
Yahoo! oneSearch –
-
A completely new mobile search
service designed to give consumers what they want when they are on their
mobile phone – instant answers
-
It recognizes the intent of
a search term and presents relevant content – not just a list of web links
to PC sites – on the results page
-
Results are grouped by subject
making it easy to read through and drill down to get more details
-
Yahoo! Mail –
-
Easily access and manage e-mail
messages through the Yahoo! Mail messaging inbox on the phone, including
ability to reply, delete and compose new messages
-
Store e-mail messages locally
on the device to allow for offline access
-
Yahoo! Messenger –
-
Send and receive messages, share
emoticons, and access the Yahoo! Messenger friends' list, just like on
the PC
-
Set presence information to
show availability to chat with friends and family, and view presence information
to know when they are online too
-
Yahoo! Personal Information
Management
-
Never lose the contact information
on your phone again
-
Synchronize contacts from the
Yahoo! Address Book, tasks and events saved on Yahoo! Calendar
Samsung mobile phones with Yahoo!
services will be available to consumers through both mobile operators and
in direct distribution channels. Consumers around the world can download
and use the beta version of Yahoo! Go 2.0 on select Samsung mobile phones
beginning today by visiting http://go.yahoo.com.
About Samsung Electronics
Samsung Electronics Co.,
Ltd. is a global leader in semiconductor, telecommunication, digital media
and digital convergence technologies with 2005 parent company sales of
US$56.7 billion and net income of US$7.5 billion. Employing approximately
128,000 people in over 120 offices in 57 countries, the company consists
of five main business units: Digital Appliance Business, Digital Media
Business, LCD Business, Semiconductor Business and Telecommunication Network
Business. Recognized as one of the fastest growing global brands, Samsung
Electronics is a leading producer of digital TVs, memory chips, mobile
phones, and TFT-LCDs. For more information, please visit http://www.samsung.com
About Yahoo!
Yahoo! Inc. is a leading
global Internet brand and one of the most trafficked Internet destinations
worldwide. Yahoo!’s mission is to connect people to their passions, their
communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale,
California.
Yahoo! and the Yahoo! logos
are trademarks and/or registered trademarks of Yahoo! Inc. All other names
are trademarks and/or registered trademarks of their respective owners.