Company
Press Release:
Samsung
launches World’s First 8MP Camera Phone with AMOLED screen ‘ UltraTOUCH
’ in the Indian market
- Complete touch screen range is 3G enabled -
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New Delhi , April 1, 2009 : Samsung India today announced
the launch of the perfectly beautiful and fully equipped full-touch slider
phone , Samsung “UltraTOUCH
in the Indian market .Samsung UltraTOUCH
, the world’s first 8MP Camera phone with AMOLED screen , re-defines
perfectionism in style, design and technology – now with full touch.
“We are committed to strengthening our portfolio of full-touch phones
by introducing a variety of handsets to suit every lifestyle. Samsung UltraTOUCH leads this
portfolio as our most iconic, high-end phone and will further
enhance Samsung’s leadership in the premium full-touch market.”
states Mr Jung Soo Shin, President & CEO , Samsung India Electronics Ltd. Samsung UltraTOUCH is an elegant full-touch mobile, boasting revolutionary
touch screen technology, sophisticated design and comes packed with
multimedia features. Centre stage is the 7.1 cm AMOLED anti-scratch full
touch screen, which offers astonishingly bright and vivid colours. The
ultra-slim 12.7mm body of UltraTOUCH unites perfect form and function with
full-touch screen and additional 3x4 keypad slider. With a brushed metal
frame for durability and an anti-scratch, anti-smudge screen, users can keep
their phone in great condition. Ultimate Multimedia :
Samsung UltraTOUCH is
alive with technology. Its embedded 8 mega pixel camera with dual power LED
flash and smile shot mode means the user can capture incredible photographs
on the phone. Samsung UltraTOUCH is also powered with 3G capability (HSDPA
7.2 Mbps), offering speedy internet access, video telephony, video streaming
and a host of other benefits that 3G services have to offer for Indian
consumers. It also comes with DivX video player support for an enhanced
multimedia experience from the phone. Ultimate User Interface : Samsung
Ultra TOUCH provides
the best ever full-touch user experience and universal 3x4 keypads together.
Users will enjoy being able to control the mobile easily and intuitively
– flicking through photos, navigating through maps and surfing the web
have never been easier and more interactive thanks to the upgraded TouchWiz
user interface. |
|
Samsung UltraTouch has Mobile
widgets that can be dragged from the menu bar and placed anywhere on the screen
for one-click access to favourite applications like Music Player , FM , Games ,
Calendar etc. The slide-out tactile 3x4 keypad in the Samsung UltraTOUCH
offers a tangible alternative behind the attractive touch screen, creating
endless customization opportunities . The Samsung Ultra TOUCH is
priced at Rs 27,500/-
With the launch of the Samsung UltraTOUCH
, Samsung now has a portfolio comprising
of four touch screen phones in the Indian market : the other three being the recently
introduced Samsung Pixon , India’s First 8 MP Full touch screen handset ;
Samsung OMNIA(i900) and Samsung TouchWiz (F480) , both having 5 mega
pixel camera resolutions The entire portfolio of Samsung touch screen phones is
3G enabled. ”We have a wide
portfolio of 3G handsets including
our touch screen phones , to help the Indian consumer experience the full
benefit of 3G services in India. Some of our 3G handsets, in fact, are being
manufactured at our state-of-the-art facility in Noida.” states Mr Shin.
“The Samsung touch screen
phones are designed to deliver the full benefits of 3G - Large screen for
enhanced data and video downloads ,interactive user interface, multimedia
features and good memory .We are currently giving a special bundling offer for
BSNL consumers on our select handsets in order to allow them to experience the
full benefit of 3G services” , states Mr Sunil Dutt , Country Head ,
Samsung Telecom Division .The special offer on Samsung phones – F480 ,
L700 J800 and S7330 in BSNL circles entails free Sim Card , free airtime and
free data downloads for pre paid and post paid customers.
“We will be further
strengthening our touch screen portfolio in the coming months with more
innovative launches. Based on the enhancement of our touch screen and
multimedia phone portfolio, we are looking at the multimedia phone contribution
to be 40-45% of our total sales by the end of the Year”, states Mr Dutt. The Samsung touch screen portfolio is
priced in the range between Rs.17,790/- to Rs 32,200/-, while the Samsung
Mobile handset range comprising of over 50 handset models is priced in the range
between Rs 1649/- to Rs. 34,500/-
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About Samsung Electronics
Samsung Electronics
Co., Ltd. is a global leader in semiconductor, telecommunication, digital media
and digital convergence technologies with 2007 consolidated sales of US$105
billion. Employing approximately 150,000 people in 134 offices in 62 countries,
the company consists of two main business units: Digital Media &
Communications and Device Solutions. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com