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New Delhi, March 3, 2008:
Samsung Telecommunications India (STI), a design and technology leader
in the Indian mobile market announced the launch of its latest, stylish
and featured packed range of mobile handsets at the Mobile Asia 2008. While
the new handset range targets consumers across the Multimedia (Imaging
& Music), Business Lifestyle and Popular segments, the Company is also
showcasing its Flagship ‘Soul’, ‘Serenata’ and ‘Armani’ models at the Mobile
Asia 2008.
States Mr. Sunil Dutt, Country Head, Samsung Telecommunications India Ltd., “We are using the Mobile Asia platform to launch a series of new sleek and stylish Samsung mobile phones that exemplify cutting-edge technology and design innovation .The unique and clearly differentiated features of these phones makes the Samsung 2008 mobile range the complete answer to consumer needs across different segments of the market.” |
| The highpoint of Samsung’s
Multimedia Phone range in the Music Phone segment is the Samsung SGH –i450,
which seeks to give users a Mobile Theatre experience. Combining the next
level in both form and function, the i450 brings alive the pulsating experience
of 3D surround sound powered by ICE Power amplifiers by Bang & Olufsen.
Storing, accessing and juggling music on this mobile phone gives the users
a new high because of the revolutionary Music wheel and the Dual-Slider
form factor. The Symbian S60 OS allows third party application hosting
and key benefits like document reader/editor and e-mailing. This EDGE enabled
phone has a 2.4” LCD screen and a robust internal memory of 60MB. The SHG
–i450 has been priced at Rs 15,000/-.
The Samsung SGH-G800, the world’s first 5 mega pixel camera phone with 3x optical zoom, is the answer for customers’ needs to have the perfect digital camera and the multimedia mobile phone combined into one single device. A sleek camera phone, the G800 from Samsung Metal series looks like a streamlined digital camera on one side and a fashionable mobile phone on the other side. The handset is equipped with advanced camera features such as face detection , Xenon flash and Wide Dynamic Range (WDR), and also provides a very easy tool for sharing images and videos . A mobile blogging feature helps users to upload to their favorite User Created Contents (UCC) site very easily. The Samsung G800 is priced at Rs 21,799/-. The Samsung F490 is a powerful multimedia phone that comes with 3.2” Large TFT screen with complete touch User Interface cased in a beautiful slim design. It comes with a 5 Mega pixel camera, Video playback (@ 30 frames per second) and recording and is truly a user’s delight. |
i450 |
U900 - Soul |
Samsung i550, D 880, i780
and address the needs of the business consumer. Powered by Symbian S60
operating system, the sleek and stylish Samsung i550 comes with an in built
GPS Receiver and five hot keys provided for music, camera, navigation,
internet and main menu .The trackball provided in the phone allows for
360 degrees movement on the screen for navigation and selection. This 3
mega pixel camera phone with capability to support Bluetooth audio streaming
is priced at around Rs 25,000/-.
The Dual GSM Sim phone from Samsung – the Samsung D 880 comes with 3.2 Mega Pixel Camera, 2.3” Wide LCD screen, Bluetooth and Stereo FM radio. It is priced at Rs 13,799/-. The Samsung SGH-i780 is a sleek smart device featuring a full QWERTY keyboard and full touch screen. The Windows Mobile 6.0 device features push email, MS Office, MSN Chat; GPS capabilities, an optical mouse, Wi-fi support and 2-megapixel camera. The popular category of Samsung
Mobile phones boasts of Samsung F250 and J210. The simple yet vibrant and
youthful Samsung F250 is a mass music phone. It has an advanced Music UI
,1.3 mega pixel camera, Bluetooth, music console (hot key) and Stereo
FM. Available in bright colors such as orange, green and white , it is
priced at Rs 7699/-. The Samsung J210 is a stylish and compact 2 mega pixel
camera phone with FM recording and Bluetooth music streaming. Compact meets
impact in the form of the J210, which is priced at a very affordable Rs
6649/-
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'Soul' enhances the usability
for the user with features that adapt to the user depending on the application.
With Magic Touch by DaCP™, navigation indicators on the keypad of the phone
change according to the user’s needs, making navigation of the menus simple,
intuitive and direct. At only 12.9mm thin, it is equipped with professional
photographic functions including a 5 megapixel camera. 'Soul' is also perfect
for music listeners with features such as Music library navigation, digital
power amplifier by ICEpower® technology by Bang & Olufsen .
The Samsung ‘Serenata’ on
display at the Mobile Asia 2008 seeks to give the user a ‘True Music’ experience
.With Samsung and Bang & Olufsen coming together, it is only natural
that the phone should offer the best in terms of design and SRS, Wow sound.
The Samsung Armani phone , the ultimate in style statement , too is on
display at the Mobile Asia.
Samsung is also showcasing
its Mobile TV, Samsung P960 at the Mobile Asia. “We are showcasing around
18 new models at the Mobile Asia this Year.” states Mr Dutt.