Company Press Release: 

SAMSUNG UNVEILS THE ULTIMATE MOBILE ENTERTAINER WITH 8 MP CAMERA - SAMSUNG INNOV8

Designed for powerful mobile photography and multimedia experience

New Delhi, October 1, 2008: Samsung Mobile today strengthened its multimedia phone portfolio by launching its ultimate mobile entertainer, 8 mega pixel camera phone, Samsung INNOV8 in the Indian market. Samsung INNOV8 takes mobile handset photography and multimedia experience to new heights. It offers users top of the range camera technologies, a surround-sound cinematic video experience, the best mobile internet browsing experience and mobile gaming capabilities.   Efficiently designed for mobile multimedia, Samsung Innov8 provides devout tech addicts with the most innovative 24/7 multimedia entertainment features.  It also offers a fun, easy to use experience for those who want to get the most of their mobile phones. “Samsung Innov8 is made for users who want to enjoy the best possible multimedia entertainment with their mobile phone. With the 8-megapixel camera, pre-embedded 3D games, high speed data connections and much more , users can experience the true benefits of mobile entertainment”, states Mr Sunil Dutt , Country Head , Samsung Mobile . A groundbreaking multimedia and Internet experience   Recognized as Samsung’s first ever 8-megapixel camera phone, Samsung Innov8 uses the latest in imaging applications such as smile shot, blink shot and face recognition, (features found in high end cameras) so that the memorable moments can be stored in their best quality. Users can enjoy personalizing and editing their photos, videos and music with Movie Maker and Story Board applications. The handset also acts as a digital photo frame, allowing users to display their favorite images. Samsung Innov8‘s crystal clear 2.8” 16M color LCD, is perfectly designed to provide users with the best possible photography, video and gaming experience on-the-go.   The 32 GB memory (16GB Internal and 16GB MicroSD Card) provides sufficient contents storage. 1200mAh battery provides a long enough battery life to enjoy all the multimedia experience without worrying about limits on size and time. Supporting a wide range of video player formats including DivX, WMV, Real Player and MPEG4, users can enjoy an exciting pocket cinema experience.  Its external dual speakers and 3D surround sound supported by DNSe 2.0, make every video clip and movie more realistic than ever.  In fact, the Innov8 is being launched preloaded with two Aamir Khan movies.

Samsung Innov8 is also ideal for enthusiastic gamers.  It comes pre-embedded with two of the world’s most famous games, Asphalt and FIFA 08. It also offers the best ever mobile web browsing experience. With an optical mouse and 4-way navigation key, users can enjoy PC-like browsing experience. Both HSDPA high speed Internet and WiFi connection offer convenient and seamless internet experience wherever users are.

The phone is equipped with A GPS technology, offering navigation and geo-tagging service. It also comes with the Symbian OS V9.3, S60 3rd Edition Feature Pack 2, which helps users to easily download various ready-made applications for Symbian mobiles.

The Samsung Innov8 is priced at Rs. 45,999/-

Next is Revolution in Multimedia Phones

In keeping with its plans to enhance its multimedia phone portfolio, Samsung has launched technologically advanced and stylish, music and touch screen handsets in the Indian market. Its recently introduced dual loud speaker, Karaoke Music Phone, Beat 270 offers the ideal sonic experience for diverse music genres with Samsung’s patented Digital Natural Sound Engine (DNSe^TM) and advanced music user interface with music control keys for quick and easy operation. The Samsung Beat 270 comes bundled with a 1GB MicroSD card which is preloaded with as many as 85 popular Karaoke tracks. It is priced at Rs.10,899/-

Samsung has also beefed up its Multimedia portfolio by introducing its top of the line, premium, touch screen phones in the Indian market: Samsung TouchWiz (F 480) and its just launched, all-in-one super phone – SAMSUNG OMNIA (SGH-i900) in the Indian market. SAMSUNG OMNIA brings together sophisticated style and fun, dynamic multimedia experience along with high performance business capabilities to raise the bar in mobile convergence and performance, taking the consumer’s mobile experience to the NEXT level.

Samsung’s patented TouchWiz user interface makes entering data and text simple. Samsung OMNIA’s high resolution touch-sensitive 3.2-inch WQVGA LCD screen uses intuitive tap, sweep, drag and drop operations as well as an on-screen QWERTY keyboard. Along with its full touch screen experience, users can enjoy a Vivid, lively multimedia experience with the Samsung OMNIA.

It comes with a five-megapixel CMOS camera with the latest value-added features, which include auto-focus (AF), face detection, smile detection and auto-panorama shot. Available with 32 GB Memory (16GB Internal Memory + 16 GB MicroSD card) and 24 GB Memory (8GB Internal Memory + 16 GB MicroSD Card), Samsung OMNIA ensures ample storage space for digital assets. Further, MultiCodec support for DivX, Xvid and other video formats eliminates the hassle of file format conversions. Samsung OMNIA also offers GPS, including navigation and geo-tagging capabilities, so users can get their bearings wherever work or life takes them.

Based on the most up to date Windows Mobile 6.1 Professional operating system, Samsung OMNIA gives users a mobile extension to their PC experience, with access to MS Office documents such as PowerPoint, Excel and Word. Users can also send and receive email and manage their appointments in Outlook while on the go. The Samsung OMNIA presents Samsung’s absolute leadership in design. It features an ultra-slim 12.5-mm profile and a platinum-look finish that fits snugly in the palm of the user’s hand. Samsung OMNIA is priced at Rs.39,999/- (32 GB Memory ) and  Rs 37,999/- (24 GB Memory) .

“Based on the strengthening of our multimedia range with the launch of our new touch screen and music phones, we expect the multimedia phone contribution to grow to around 40% of our total product portfolio by the end of the Year”, states Mr. Dutt. 

Samsung also plans to enhance its mobile channel coverage this year. The Company is in the process of growing its Samsung Mobile Privilege Partnership (SMPP) network and is aggressively tapping the semi urban/rural markets through tie ups like IFFCO. To provide better after sales support to the consumers, the Company is also expanding its mobile after sales service channel by over 60%.

                                                            Samsung INNOV8

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT LCDs.