Company Press Release:

 

Sony Ericsson makes foray into the Gaming segment with F305- India’s first motion gaming phone

·         The new Sony Ericsson F305 with Motion Gaming puts ‘fun and entertainment’ at the heart of the mobile phone.

·         In addition to horizontal gameplay and dedicated gaming controls – to let you control the action the way you are used to – the F305 lets the user control the action with a swing or a swipe of the phone.

New Delhi, November 28, 2008:- Sony Ericsson putting gaming at the heart of its latest phone release. Targeted firmly at a youth audience, the F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line.

 

With the F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level.

 

 

“We have always been looking beyond the need and growing demand of the new world with our innovative and latest in technology mobile phones. This time around we wanted to bring something so exclusive that meets the growing demand of gaming in a very mobile way. We are confident that our new offering, F305 is power-packed with best gaming and entertainment features and will be accepted well by our consumers,” says Mr. Sudhin Mathur, General Manager, Sony Ericsson mobile Communications Ltd.

 

The F305 is about more than just gaming. Slide it open and find it packed with the latest Sony Ericsson features. Never miss a fun or unexpected moment with the phones 2.0 megapixel camera. Share your photos or music with friends via Bluetooth™ or Memory Stick Micro™ (M2™). It will also be possible to change the look of your phone with Style-up™ covers – two covers to choose from in box.

The new F305 with Motion Gaming

Fun and entertainment on the move

·         Motion Gaming with three preloaded motion games, “Bowling”, “Bass fishing” and “Jockey” – encounter gaming in a completely new way

·         Additional motion games developed by Gameloft™ plus 50 more 2D and 3D games available for download at PlayNow.

·         Loud stereo speakers– enhance your gaming experience or share the latest music with friends

·         Horizontal game play and dedicated gaming keys – play games the way you want

·         2.0 megapixel camera and Bluetooth™ -a complete media experience

·         50 games worth Rs 1999/- come free on a memory stick, as an introductory offer for consumers.

·         Expandable memory – Memory Stick Micro™ (M2™) slot.

The F305 with Motion Gaming will be available in Polar White and Mystic Black in selected markets from Q3 2008. It will be a Quad-Band EDGE phone supporting 850, 900, 1800 and 1900 frequency bands.

F305 with Motion Gaming - At a glance

Gaming and Entertainment

Motion gaming Horizontal gaming mode Cross key + Dedicated gaming buttons Gaming shortcut key 3D games Stereo speakers Java MIDP 2.0 PlayNow™ Media player MP3/AAC/AAC+/ eAAC+ TrackID™ Stereo FM radio Bluetooth™ stereo (A2DP)

Camera

2.0 megapixel camera 2.0” 176 x 220 TFT display

Internet

WAP 2.0 xHTML

Communication & Messaging

Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS)

Design

Style-up™ covers, two provided in box

Connectivity

Bluetooth™ technology USB mass storage

Organizer

Alarm Calculator Calendar

Phone book Stopwatch Tasks Timer

Accessories

In-Box: • Colour matched Stereo Headset HPM-60 • Wrist strap • Charger • Battery • User guide • Spare back cover Optional: Power Pack CPP-100 Instant boost to your battery Design Collection IDC-21 Protect your phone in style Stereo Bluetooth™ Headset HBH-DS220 Enjoy wireless music without missing a call. M2 USB Adapter CCR-70 Transfer, store and share the content of your Memory Stick Micro™ (M2™)

Facts and Figures

Size: 96 x 47 x 14.6 mm Weight: 97.5 grams Colours: Polar White Mystic Black Screen: Resolution: 176 x 220 TFT display (262,144 colours) Size: 2.0 inches Phone memory: Up to 10MB Memory Stick Micro™ (M2™) support Talk time GSM: Up to 8 hrs Standby time GSM: Up to 400 hrs

Availability and versions

Networks: EDGE 850/900/1800/1900 Available in selected markets

 

Legal
1) Facts and features may vary depending on local variant.2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and variousactivities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may notbe available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson MobileCommunications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote,Inc.Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.Google is a trademark or registered trademark of Google Inc.Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.Gameloft, Gameloft.com, Gameloftpocket, Ludigames and/or other products referenced herein are either trademarks orregistered trademarks of Gameloft.Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com