·     True radio design

Dedicated radio speakers and
preset channel buttons

·     Loud sound

3D sound enhancement and
volume boost for noisy environments

·     AM/FM Frequencies

Tune-in to your favourite station

New Delhi, 22 Aug,08  –– Sony Ericsson today announced the launch of its first  made in India, made for India  mobile phone, the R300 Radio phone. R300 is targeted at the rapidly growing entry level segment in small town who love their music. This new handset comes with a unique radio-inspired design with volume boosters for clarity of sound in noisy environment.

Along with the FM frequency channels Sony Ericsson R300 also comes with AM frequencies, a first for radio phones in India. This is Sony Ericsson’s attempt to address the needs of its customers in tier 2 markets and provide them with an option to listen to their favourite show or live cricket commentary on the move.

Available in the choice of two stylish colours options- Antique Copper and Steel Black, the R300 Radio will be available at an attractive price of Rs. 4,395/- at all leading mobile retail outlets and Sony Ericsson Experience Stores.

“We are witnessing unprecedented growth in smaller towns and cities and plan to increase our geographic presence in such places with launch of the Radio phone R300.  The growing popularity of the radio in the tier two and tier three cities has created a tremendous opportunity for penetrating such markets and we are confident that our new offering will be well received by our consumers” said Mr. Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications, India.

“The introduction of Radio phones will fulfill the growing trend of listening to radio on a mobile, a medium which offers great scope for interactivity,” he further added.

True radio design

R300 Radio is designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker.

Preset buttons on the front the phone lets you switch easily between your favourite stations. It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground.

R300 really lets you get the most from the radio. Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record your favorite song playing on radio by radio recorder.

Who sang that song?

TrackID™ is now a familiar feature on many of Sony Ericsson’s high tier phones. It now comes as standard on the R300 Radio, turning listeners into instant music experts! Record a clip of a song from the radio and find out within seconds who sang it, the name of the track and which album it is from. All in just one click.