Company Press Release:
 

Sony Ericsson unveils James Bond’s latest phone

 

Sony Ericsson is launching a limited edition Titanium silver C902 Cyber-shot TM phone as used by James Bond in the eagerly awaited QUANTUM OF SOLACE which will be released worldwide November 2008. The new mobile phone will make sure you are ready for any challenge, immersing you into the world of a secret agent with interactive 007 content and a spy-style game.

New Delhi, 12th August 2008 - Sony Ericsson is excited to unveil an exclusive partnership between the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions’ 22nd James Bond adventure, QUANTUM OF SOLACE, and the C902 Titanium silver edition. The phone, as used by James Bond - played by actor Daniel Craig in the new film - will be available for a limited period and include a memory card loaded with a host of 007 content. This handset will be available at an attractive price of Rs. 20,995/-, at all leading mobile retail outlets and Sony Ericsson Experience Stores.

Users will get the chance to know exactly what it takes to be a secret agent like James Bond with the first level* of an exclusive pre-loaded spy-style game.  In addition, the full colour trailer of the film, behind-the-scenes interviews with the stars and exclusive content such as wallpapers and screen savers will be available on the phone and the memory card**.

The C902 Cyber-shot TM phone is used throughout the film by James Bond to capture evidence and assist the agent on his mission. The 5MP camera, with a unique slide-out lens cover, illuminated touch icons providing quick and easy access to camera options, Face detection, Photo flash and Auto focus enables James Bond to send high resolution shots back to MI6 for quick recognition of his enemies. The phone also offers BestPic™ which allows users to take nine pictures of a moving object simultaneously and choose the best shot to use, plus Picture blogging for uploading photos to blogsites and PictBridge for printing direct to a printer, without the need for a PC or laptop.

   

In August 2006, Sony Ericsson also teamed up with James Bond to launch the limited edition James Bond Casino Royale silver K800i Cyber-shot TM camera phone and in November 2002 the Sony Ericsson P800 and T68i mobile phones were used by several of the cast in the 20th James Bond film, Die Another Day.

 

Lennard Hoornik, Corporate Vice President and Global Head of Marketing, Sony Ericsson comments, “We are excited to announce the continuation of our relationship with the James Bond films and unveil James Bond’s new phone for this year - the limited edition version of our C902 Cyber-shot TM phone.  With the rich array of content both on the phone and preloaded on a memory card bundled with the C902 Titanium silver limited edition, fans of the secret agent will only get more James Bond with Sony Ericsson.”

 

Daniel Craig reprises his role as Ian Fleming’s James Bond 007 in QUANTUM OF SOLACE, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions' 22nd adventure in the longest-running film franchise in motion picture history.  The film is directed by Marc Forster.  The screenplay is by Neal Purvis & Robert Wade and Paul Haggis.  Michael G. Wilson and Barbara Broccoli produce.

 

The Sony Ericsson C902 Cyber-shot TM, - an image and style statement

 

The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Titanium Silver in Q4 of 2008 for a limited period.

 

*Level 1 will be available in selected markets with additional levels made available through Sony Pictures

 

**Content pre-loaded onto the phone:

·         Welcome message

·         Dynamic screensavers

·         Static and dynamic wallpapers

·         James Bond mobile theme

·         QUANTUM OF SOLACE movie trailer

 

Content pre-loaded onto the memory stick:

·         Newswraps x 3 (behind the scenes interviews and footage from the movie and it’s stars)

·         Wallpapers x 5

·         Screensaver x 1

·         Activision trailer

·         “Top Agent” game

  

 

Sony Ericsson C902 Cyber-shot™ – At a Glance

 

C902 Cyber-shot™

Camera

Auto focus

Auto rotate

BestPic™

5 megapixel camera

2.5x digital zoom

Face detection

Photo fix

Photo flash

Picture blogging

Video recording

Video light

Video stabiliser

Image stabiliser

Music/Entertainment/Navigation

Media player

Mega Bass™

Music tones (MP3/AAC)

PlayNow™

TrackID™

FM radio

Java

Media

Video streaming

Video viewing

3D games

Web/Internet

Access NetFront™ Web browser

RSS feeds

 

Communication & Messaging

Polyphonic ringtones

Speakerphone

Vibrating alert

Video calling

Email

Instant messaging

Picture messaging (MMS)

Predictive text input

Sound recorder

Text messaging (SMS)

Design

Navigation key

Picture wallpaper

Wallpaper animation

Connectivity

Bluetooth™ technology

Modem

Synchronisation

USB mass storage

USB support

PictBridge

Organiser

Alarm clock

Calculator

Calendar

Flight mode

Notes

Phone book

Stopwatch

Tasks

Timer

Accessories

In-Box:

  • Battery,
  • Charger,
  • USB cable,
  • Stereo Portable Handsfree
  • Wrist strap in leather
  • Sony Ericsson PC Suite
  • Media Manager
  • User guide

 

Optional:

USB Card Reader CCR-70

Transfer photos and more easily from your phone to a PC.

 

Bluetooth™ Headset

HBH-PV712

A powerful wireless handsfree with extra Style-up™ cover

 

GPS-Enabler

HGE-100

Add GPS technology to your phone. Know where you are, where you’re going and how to get there

 

Design Collection IDC-23

Black leather case with a separate credit card compartment, matching hand strap and detachable jewellery

Facts and Figures

Size: 108 x 49 x 10,5 mm

Weight: 107 grams

 

Colours:

Titanium Silver

 

Screen: 262,144 colour TFT

Resolution: 240x320 pixels

Size: 2 inches

 

Phone memory: Up to 160MB

Memory Stick Micro™ (M2™) support

 

Talk time GSM: Up to 9 hrs

Standby time GSM: Up to 400 hrs

 

Talk time UMTS: Up to 3.5 hrs

Standby time UMTS:

Up to 350 hrs

 

Availability and Versions

Networks:

UMTS/HSDPA 2100

 

GSM/GPRS/EDGE

850/900/1800/1900

 

 

About Sony Ericsson

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America.  Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com                              

 

Legal

 

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

 

© Sony Ericsson Mobile Communications AB, 2007.

 

The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.

Google is a trademark or registered trademark of Google Inc.

Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

 

Any rights not expressly granted herein are reserved. Subject to change without prior notice.