Experience Music Differently Shake Control and SensMe™ create new ways to enjoy music on the move             Big Screen, Feature-Packed Yet Light Weight  A slider phone with a 2.36 inch screen, 12.5mm slim, and weighing only 86 grams - all in one ultimate entertainment device - available in Hearty Red or Noble Black               Auto Rotating Display  The W910i’s auto rotate display function automatically adjusts the display according to the way you are holding the phone. Just turn the phone to see the image or video automatically rotating according to the orientation of the phone.

The W910i is a future ready HSDPA Walkman® phone that provides high-speed Web access for faster downloads. With a large 2.36-inch bright crystal 262,000 TFT screen, the W910i delivers great multimedia experiences with auto-rotate capabilities - be it music, 3D games, video, or high-speed Web access. The feature-packed slider phone weighs a mere 86 grams and is 12.5 mm slim.

"Sony Ericsson created Shake Control and SensMe™ because we want music lovers to experience their music on a whole new level. We are confident that users will have hours of fun shaking up their music and exploring the SensMe™ feature to match the right tracks to your mood. The W910i aims to redefine 'music on your mobile' and signifies the coming of age of the Walkman® phone," said Sudhin Mathur, General Manager, Sony Ericsson India.

Shake It Up
Shake Control is an innovative new way that allows you to better control your music choices. By flicking the W910i one way or the other, you can skip to the next or previous track. By shaking the phone back and forth, this will shuffle the playlist. Beyond music, you can also play motion sensing games on the W910i.

Sense Your Mood
A first for Sony Ericsson and the W910i, SensMe™ is a completely new way for you to browse your playlists on your Walkman® phone. You can choose songs and create playlists based on your moods, rather than by artists or album. Tracks on the W910i are presented in a unique visual which shows each song as dots in a matrix and places them according to tempo and style. This lets you experience your music in an entirely different way, helping you to create soundtracks for your life.

Auto Rotating Display
The W910i’s auto rotate display function automatically adjusts the display according to the way you are holding the phone. Just turn the phone to see the image or video automatically rotating according to the orientation of the phone.

Manage your media
The new media browser on the W910i Walkman® phone places all of your media in one central area, making it easy to access music, video or podcasts from one single icon on your phone menu.

The W910i Walkman® phone helps you sort out your various media files, even before they reach the phone. The new Media Manager PC programme lets you organise your music, photos and podcasts on your PC and transfer them either via USB to your phone or directly into your MemoryStick Micro™ (M2™) card with the bundled matching USB adaptor, so the same memory card works as a pen drive. An incredibly simple tool to use, you can for example search and select music on your computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as your phone’s resources.

Other Unique Experiences

• Motion Sensor Gaming – Control game functions by balancing the phone on your palm
• Audio books – listen to your favorite books
• Pod cast – Subscribe, Browse & Listen to Podcasts
• Unique Media Experience with Walkman® 3.0
• Enhanced Track ID™ - Sample a song playing and get to know the artist & lyrics of the song
• PLUS – Access TV, movies, music and more
• Comes with Unique USB Adapter – convert your 2GB card into pen drive

The Sony Ericsson W910i Walkman® phone is available in two colours -- Hearty Red and Noble Black and will retail of around Rs 19000. The Sony Ericsson W910i is a 3G UMTS/HSDPA 2100, GSM/GPRS/EDGE 850/900/1800/1900 and E-GSM 900 phone.

To download exciting content for your W910i and/or your computer, check out http://www.sonyericsson.com/experiencemusic/.

Sony Ericsson India has made a multimedia advertising campaign with Hrithik Roshan as Brand Ambassador to promote W910i Walkman® Phone.
 
Fact Sheet
Sony Ericsson W910i Walkman® Mobile Phone
 

Advanced Walkman® Features	Walkman® player 3.0  Bluetooth stereo (A2DP)  Mega Bass™  Music tones (MP3/AAC/eAAC+)  PlayNow™ 4.0  TrackID™  FM radio with RDS
Advanced Phone Features	RSS feeds  Polyphonic ringtones  2 megapixel camera  2.5x digital zoom  Picture blogging  Video blogging  Video recording  Web browser: Access NetFront™  Speakerphone  Vibrating alert  Video calling  Email  Microsoft® Exchange ActiveSync®  Operating System: OSE  Bluetooth™ technology  Picture messaging (MMS)  Predictive text input  Sound recorder  Text messaging (SMS)  Navigation key  Picture wallpaper  Wallpaper animation  3D games  Java  Video streaming  Video viewing  Alarm clock  Calculator  Calendar  Flight mode  Notes  Stopwatch  Stereo portable handsfree and 2 GB Memory Stick Micro™ (M2™)
Facts and Figures	Size: 99.5 x 50 x 12.5 mm  Weight: 86 grams  Colour: Hearty Red and Noble Black Screen: TFT, QVGA 262,000 (18 bit) colour  Resolution: 320 x 240 pixels  Screen size: 2.36 inches  Phone memory: Up to 40MB  Memory card support: Memory Stick Micro™ (M2™)  Networks:  3G UMTS/HSDPA 2100, GSM/GPRS/EDGE 850/900/1800/1900 and E-GSM 900  Talk time GSM/UMTS: Up to 9 hours/3 hours 30 minutes  Standby time GSM/UMTS: Up to 350 hours  Video call talk time: Up to 3 hours 20 minutes  Music listening time: Up to 20 hours
Accessories	In-Box:  2 GB Memory Stick Micro™ (M2™) memory card  Battery  Charger  USB cable  Memory Stick Micro™ (M2™) USB adapter  Stereo portable handsfree headset  PC Suite and Media Manager software  User guide  Optional:  Music Deskstand MDS-65  Great sound, great design. Connect your phone and experience powerful sound with optimum bass.  Stereo Portable Handsfree HPM-90  A handsfree with a display which tells you who is calling and which song is playing.

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.  Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.