Mumbai, October 3, 2007: Taking a leap forward in enhancing the affordability of Mobile Telephony in the country, Reliance Communications today announced the launch of Worlds first feature-rich colour handset at an astonishing price of Rs 999 (sub-$ 25). The new offering from India's largest integrated telecom service provider, Reliance Communications, yet again redefines the entry level pricing for mobile consumers by making Color handsets more affordable than most Monochrome handset options.o Worlds first Color handset at Rs. 999 (sub-$25) from Reliance Mobile
o Reliance Classic handset crosses 10 Million (1 Crore) sales mark
o Reliance Classic - India's largest Operator driven Handset Brand
Reliance Mobile Classic range
of handset, having crossed sales of 10 Million (One Crore) since launch,
has already etched itself as India's largest Operator handset brand.
"Reliance Mobile's
Classic range of handsets bears testimony to our commitment to offer the
best deals to the Indian mobile user. A feature rich Classic 732 colour
handset at Rs 999 will become the entry level handset for every new mobile
user in the country", said Mr. S.P Shukla - President, Personal
Business- Reliance Communications. "This special price of Rs. 999
also comes at a time as we celebrate the joy of reaching 10M Classic handsets
sales - a first for any Indian operator", Mr. Shukla added.
The redefining price point
from Reliance Mobile is a "No Conditions" attached transparent total handset
price, available across all pre & post-paid plans. Reliance customers
are free to choose from a range of attractive tariff & validity propositions
best suited to their needs. The attractively priced Classic 732 scores
highly on look, feel and form factor. The Classic 732 has a large phonebook
(500 x 3), SMS on call reject, speakerphone and a host of other features
that are rarely found in most entry level colour phones.
Reliance Communications
had earlier launched Classic monochrome handsets at an iconic price of
Rs 777 (sub- $ 20), resulting in a paradigm shift in the affordability
levels of entry level, feature-rich handset for the Indian consumer. The
Classic range of handsets includes Colour-FM series, Colour display
and monochrome handsets with colour film display and are supported by an
extensive nationwide after sales service network.
The company has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 10,000 towns and 3,00,000 villages. Reliance Communications owns and operates World's largest next generation IP enabled connectivity infrastructure, comprising over 165,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. The company's subsidiary, FLAG Telecom owns World's largest private undersea cable system, spanning 65,000 kilometers connects the top business centers in developed and emerging markets across 6 continents.