Company Press Release:
 
Jump Games Ties-up with Manchester United As their Official Mobile Games Partner Worldwide
 
Six exclusive Manchester United games to be available starting April 2008

25th January, 2008 – Mumbai, India - Jump Games, a leading publisher and developer of games across mobile platforms and a part of Reliance Entertainment, today announced their mega deal with the most popular football club in the world – Manchester United Football Club as their official mobile games partner.

Jump Games have signed an exclusive global deal to design, develop and distribute mobile games with Manchester United. 2008 will see six exclusive games based on the football club coming out of Jump Games’ kitty.

The global tie-up and game announcements were celebrated in London and Mumbai, where a video message from the club’s manager, Sir Alex Ferguson, stated: “Manchester United, all of us, are delighted in our new arrangement with Jump Games.  I think it's a fantastic venture.  And to all our fans all over the world it's an opportunity to get yourselves involved in it.”

Commenting on the tie-up, Rajesh Sawhney, President, Reliance Entertainment, said:  “Reliance Entertainment is committed to forefront Reliance Group’s foray into the media and entertainment space. Jump Games’ tie-up with Manchester United brings us a step closer to our core focus on providing quality entertainment to audiences across the globe. Our belief has always been in innovation and I think gaming as an industry holds great promise. With Manchester United on board, we can look forward to setting global standards in the mobile entertainment space.”

On the occasion, CEO of Jump Games, Salil Bhargava, said:  “We’re pleased to be moving into a new phase for the business at a time when so much interest is focused on the mobile platform and its development beyond voice revenues. Our experience in creating and distributing quality content in one of the fastest-growing, yet cost-savvy mobile societies in the world puts us in a great position to help brands launch new and exciting content to entertainment-hungry consumers of mobile content globally. Our association with Manchester United is the ideal platform for us to further strengthen our offerings and reach out to a much larger set of audiences worldwide.”

The first of the six Manchester United mobile games, called MANCHESTER UNITED Word It! will be available on all top operators globally.  On the occasion, Manchester United Director of Media Sameer Pabari commented, “Manchester United is excited to enter into this partnership with Jump. We believe that this relationship will allow us to offer market leading mobile games to our global fan base and will enhance Manchester United's portfolio of mobile products and services.”

Jump will be working on a mixture of mobile games content with Manchester United, which will reflect the excitement and interest globally in the team, the club and its players.  The games developed by Jump Games will be available globally through local network operators.



About Reliance Entertainment
Transforming Reliance Anil Dhirubhai Ambani Group’s vision of creating leadership position in communications, media and entertainment industry, Reliance Entertainment is geared to create significant presence in businesses across various vectors of content, services and platforms for distribution. The key content initiatives include production & strategic collaboration across vectors, including but not limiting to, gaming, movies, animation, music, sports, user generated content etc. Reliance Entertainment envisions a unique framework that creates compelling value for stakeholders in the fast growing Indian Entertainment and Media Economy by marrying content and various distribution platforms.

About Jump Games
Jump Games is a leading publisher and developer of mobile games. Distributed across the US, Europe, South Africa, Australia, the Middle East and Asia, Jump's games can be accessed and played on about 80 networks across 40 countries.  These networks comprise leading names like Vodafone, M1, MTN, Dialog Telekom, Reliance Mobile World, Telstra, Tele2, TIM, O2, Virgin Mobile, KPN, Telia, 3, Telefonica, Optimus and Telenor.

Jump Games is a Reliance Entertainment venture.

For more information on Jump Games go to www.jumpgames.co.in.

About Manchester United:
The world's most popular football club with 333 million followers across the globe. For more information on Manchester United go to www.manutd.com.

About MUmobile
MUmobile is the official Manchester United mobile service which provides, news, text alerts, ring tones, wallpapers, mobile games, video highlights and a series of mobile personalisation applications to Manchester United fans across a number of operators and countries across the globe. For more information on MUmobile go to www.mumobile.co.uk.