Reliance customers can access sixteen Disney animated video shots, including ten in 3D, exclusively made for mobile devices and featuring Disney characters. They also can download other mobile content with favourite Disney characters in the form of wallpapers, ring-tones, games or comic strips from Disney Zone, created on Reliance Mobile World.
With World Cup Soccer gripping the world over, wallpapers and animations showing Disney characters in football gear will be an added attraction. Downloads will be priced at - Rs.5/- for wallpapers, Rs.10/- for video shorts downloads, Rs.5/- for animations and Rs.10/- for ring-tones on Disney Zone. Games will be charged at Rs.5/- per session.
Mr. Mark Handler, Executive Vice President and Managing Director, International, Walt Disney Internet Group, said, “The strength of the Disney brand, combined with our rich content library, allows us to create a new and fun mobile experience for families in India. We are pleased to collaborate with Reliance to bring to consumers Disney mobile content, anytime, anywhere.”
Mahesh Prasad, President,
Application Solutions and Content Group, Reliance Communications,
said, “Reliance Mobile has unparalleled reach with over 10 million
data-enabled handsets and a countrywide high speed data
network covering small and big towns alike.
With Kidz World in Reliance Mobile World, Reliance pioneered edutainment
on mobile in India. Disney Zone will
raise the bar many notches
to give a unique experience”.
“Earlier this year, a game based on Power Rangers, a hit TV show on Toon Disney, was launched on Reliance network, which became one of the highest downloaded games nearing 700,000”. With the launch of a new season of Power Rangers SPD, a completely new game around the show is set to debut on Reliance this month,” added Mr. Prasad.
Rajat Jain, Managing
Director, The Walt Disney Company (India) said, “Our success in
these emerging platforms stems from the strengths of Disney’s major
brands and franchises, which have been leveraged
and brought in through innovative and strategically sound ways
– positioning the company as the leading provider of entertainment
and information for the wireless
and broadband
markets. We are happy to bring our best-in-class content to Reliance Mobile.”
Reliance World
has worked wonders with hundreds of services
spanning information, messaging, entertainment, m-commerce with access
to rich media content and video clips. Thanks to its
wide range of applications it has endeared itself to users
from all walks of life. Its applications include TV news clips,
ball-by-ball cricket scores and other information, latest movie clips,
city and TV guides, railway reservations,
banking, bill payment, and examination results.
The company has a pan-Indian, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain.
About Walt Disney Internet
Group
Walt Disney
Internet Group (WDIG) provides strategic leadership, business execution
support and a world-class technology platform for all the Walt
Disney Company (NYSE:DIS) Internet properties, including category
leaders ESPN.com and ABCNEWS.com, and directly
operates Disney.com worldwide, FamilyFun.com, Movies.com and
Disney Mobile. A market leader in developing and distributing entertainment
and informational content to new platforms, WDIG is committed
to creating and delivering products for broadband
distribution, including: ABC News On Demand,
a subscription video news service that offers the Internet's
first 24-hour, live Internet-only news channel and top ABC News programs
for on demand viewing; Disney Connection;
and WDIG Motion,
a proprietary video technology for broadband users.
Through relationships with some of the world's largest wireless
carriers, WDIG distributes content and services to wireless
users under the Disney brand. Additionally, WDIG has led the way in developing
interactive content for televised programming through its Enhanced TV service.