Company Press Release: 

Reliance Communications launches BIG TV DTH

India’s First Fully Digital Home Entertainment Service

Largest Home Entertainment Service rollout in India

Available in over 1 Lakh outlets across 6500 towns

Biggest bouquet of TV Channels on DTH / Cable in India

Over 200 TV, Movie and Music Channels

MUMBAI, August 19^th, 2008: Reliance BIG TV Ltd., a wholly owned subsidiary of Reliance Communications Ltd., today announced the launch of India’s first fully Digital Home Entertainment Service on world’s most advanced MPEG4 Direct-To-Home (DTH) Platform. BIG TV DTH, at its launch stage, would offer over 200 channels with digital quality picture and sound, significantly higher than any other DTH or Cable Operator in India. The feature-rich BIG TV DTH Service would be available in over 1 Lakh outlets across 6500 towns, making it by far the country’s largest retail rollout of a Home Entertainment product & service.

“The huge potential of a quality and value offering in the Home Entertainment Service market offers us a unique opportunity to tap the strengths and synergies of telecommunications and entertainment sectors embedded within Reliance ADA Group. With the launch of BIG TV DTH, we aim to offer a unique viewing experience in millions of Indian Homes, further accelerate the growth momentum and enhance value for many million shareholders of Reliance Communications”, said Mr. Anil Dhirubhai Ambani, Chairman – Reliance ADA Group.

Tracing the ethos and philosophy of Reliance ADA Group, BIG TV DTH at launch is offering 100 channels more than any competing offering, has a retail presence of 2-3 times more than any other DTH operator and offers services in more than double the number of cities than any other DTH operator has still reached.

“The Home Entertainment Service market inspite of serving close to 120 million TV Households for decades has still not delivered the quality, choice and service experience leading to customer delight. BIG TV DTH would be the first and only Home entertainment service to deliver fully digital picture & sound, choice of channels for every family member and highest levels of customer service across the country”, said Mr. Arun Kapoor, CEO – Reliance BIG TV Ltd.

“Providing a Better Value proposition to BIG TV customers by offering superior content and service at prevailing market price points is an integral part of our strategy to achieve leadership position within first year of launch”, he added.

BIG TV DTH Service, which has undergone rigorous testing for 6 months with close to One Lakh users, has set up a Call Center capacity capable of handling over 50,000 calls daily, in 11 Indian languages including English, across two locations to enable high-quality and speedy response to all customer queries. An army capable of installing over 15,000 daily connections with specially trained installers would ensure fulfillment of every customer order within 48-72 hours.

“BIG is the flagship entertainment brand of Reliance ADA group, with an established presence in diverse entertainment verticals. The fully integrated end-to-end infrastructure capabilities that support the BIG Brand places it in a unique position to soon become amongst worlds leading entertainment brands. BIG TV launch will mark the shift of TV content control from broadcaster to customer hands and define the future of TV viewing in India”, Said Mr. Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications.

“BIG TV is not just about Television, but an interactive home entertainment service that offers much more than any other DTH or Cable service. The superior fully digital technology platform would beam numerous innovative Applications and Value Added Services never before seen on a TV set”, said Mr. Mahesh Prasad, President – Application Services Group, Reliance Communications. “Our expertise of offering innovative features and applications truly harnessing the capabilities of a Mobile handset would also be translated to enrich millions of TV Sets in Indian homes”, he added.

At the time of launch, BIG TV’s Fully Digital Home Entertainment Service would be available starting at Rs. 1490 which would include 3 month complimentary subscription. BIG TV also offers multiple price points & packages suiting the needs of all customer segments.

Reliance BIG TV DTH: A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers fully Digital Home Entertainment Service under BIG TV DTH brand. The worlds most advanced MPEG4 DTH technology platform, enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve millions of new customers every year and will offer multiple price points and packages to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages.

Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; SMS BIGTV to 55454; Website: www.BIGTV.co.in.

About Reliance Communications:

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has net worth in excess of Rs. 58,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of 55 million including over 1.7 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies by number of customers. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. Website : www.rcom.co.in