Company Press Release:
 
Reliance Mobile World Launches 300 Downloadable Content Services for Diwali
Over 2300 applications available on Reliance Mobile World
  Mumbai, October 18th, 2006: Reliance Communications introduces over 300 special downloadable services for this Diwali for its subscribers. The total number of applications available on the Reliance Mobile World has now touched a new high of 2300 options to choose from.  For this Diwali, Reliance Mobile customers can also enter a slew of contests, which can win them a trip for two to Mauritius.

“Reliance pioneered special festival related services on mobiles during Navrathri of 2003 and has been continuously innovating special festival content.  The bouquet of services has been topical, fun to use and unique in its offerings for the many million customers on Reliance network”, said Mahesh Prasad, President – Application Services & Content Group, Reliance Communications. “Reliance Mobile subscribers can avail thousands of downloads including the facility to send Picture Greetings to their near and dear ones for the festive season. Considering the festive spirit, recipes for delicacies for Diwali and much more can also be accessed on mobile”, he added.

On the ‘Menu’ is a wide-variety of applications that cater to all segments, ages and demographics of Reliance Mobile subscribers. Reliance Mobile subscribers can download a host of exciting applications ranging from Diwali special recipes of the famous culinary expert ‘Tarla Dalal’ to over 100 videos of Laxmi Puja, Kaali Puja and Ganesh Puja and Aartis. Thousands of videos, wallpapers and ringtones including the latest mega releases like Umrao Jaan, Don, Jaan-e-Man, and Dhoom II can also be accessed on Reliance Mobile World.

Subscribers also stand a chance to win ipods, silvers idols of Goddess Laxmi, CDs and cassettes by participating in the contests.  To participate in the contest, one has to click on ‘Deepawali’ section in ‘Hot n New’ on Reliance Mobile World.

A special Diwali zone has also been deployed on the Reliance voice interactive service, popularly known as Dial 1234 services.  One can dial 1234, at Rs.6 per minute, say ‘Diwali’ and get festival related ringtones, songs , greetings and play the special Diwali contest.

Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World’s applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 1234, which is the voice interactive service of the Reliance Mobile World suite has a bouquet of services such as Talking Message Service (TMS), MyTunes (caller ringback tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services.


About Reliance Communications
Reliance Communications is India's foremost-integrated telecommunications company with over 26 million Indian and 500,000 global individual consumers. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and - through subsidiary FLAG Telecom - over 200 global carriers.

The company has a pan-India, next generation, integrated (wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Information, Communication and Entertainment value chain.