Company Press Release:
O2 Xda Flame set to fire up the mobile industry
Star product from O2 delivers on the promise of innovation, power and performance
 
New Delhi, 20 September 2007 – Just when technology fans think they’ve seen it all, O2 once again affirms its industry leading position by introducing the trailblazing Xda Flame, the company’s latest star product. 

"The Xda Flame encapsulates everything O2 stands for – innovation and performance in a sleek, desirable package. It has all the qualities O2 fans have come to love about our brand and products," said Mark Billington, CEO of O2 Asia Pacific and Middle East. 

"As O2 continues to evolve its product line through close customer feedback and trend studies, you will begin to see more and more cutting-edge devices like the Xda Flame. This is the beginning of what we believe will be another market leading series of PDA-phones from O2," he added. 

Be empowered 
The Xda Flame is the first PDA-phone to harness the full multimedia capabilities of a 3D graphics processor. The NVIDIA® GoForce® 5500 graphics processing unit (GPU) accelerates multimedia tasks such as audio and video in hardware – the improved speed gives customers console-class 3D gaming, DVD-quality video, sharp photo playback, as well as the ability to display interactive 3D charts and diagrams during presentations. 

With this GPU, the Xda Flame also becomes the first PDA-phone to feature two processors, the other being an Intel® central processing unit (CPU). This allows for the workload to be split between the two processors, leading to overall device efficiency and a smoother end-user experience. 

Customers with a need for heavy business usage will appreciate the device’s productivity features, including Microsoft® Office Programs for Windows Mobile®, Microsoft Office Outlook Mobile with Direct Push Technology, Adobe Reader and popular stalwart applications like O2 SMS Plus, O2 Menu, O2 MediaPlus, Worldmate and Codewallet Pro. They can juggle multiple applications while ensuring smooth operation also thanks to its massive 2GB ROM and 128MB RAM of onboard memory.

Those who need to stay globally connected will like its range of connectivity options like 3G, Wireless LAN, Bluetooth® v2.0 and a micro-SD card slot. Customers can also connect a myriad of USB devices to the Xda Flame with USB OTG (On-The-Go) technology and use the device as a host. They can now manage gadgets, from printers to hard disk drives, digital cameras and MP3 players, away from their desk station. An Infrared remote control feature even lets the Xda Flame manage various appliances like TV, video and audio players wirelessly. The Xda Flame liberates the customer to be truly mobile.

Be entertained

A perfect complement to the NVIDIA GoForce 5500 GPU is the radiant 3.6" TFT VGA LCD screen. This gorgeous touch panel supports 262K colours at 480 x 640 dots resolution for sublime graphical display. Those desiring an even bigger screen can hook up the Xda Flame to a TV or computer screen via its TV-out connector feature to conduct presentations, watch photo slideshows taken with its 2.0 mega pixel camera, or play games on a large screen format.

Catering to more than just visual pleasure, the Xda Flame pairs the brilliant display with SRS WOW HDÔ surround sound to ensure that the visual treat on screen is matched with high quality audio piped through the device’s dual speakers.

"The Xda Flame is designed for mobile professionals and tech pioneers with the highest appetite for innovation, business productivity and multimedia experiences. We are delighted to be working with NVIDIA to create this new class of device and demonstrate O2’s commitment to growing the category space and enhancing mobile experiences for our customers," said Billington.

Pricing & availability

The Xda Flame will retail this month at Rs. 39,990 (all taxes included) across India at all major cities in the country with one-year local warranty.
 
For more information see O2 Xda Flame factsheet .
 



About O2 Asia Pacific and Middle East
O2 Asia Pacific and Middle East ("O2 AP & ME") is a member of Telefónica O2 Europe, a leading provider of mobile communications services in Europe with more than 37 million active customers. Part of the Telefónica group, O2 AP & ME provides customers throughout Asia Pacific and Middle East with innovative, premium mobile data devices and services that enhance everyday business solutions and lifestyle needs. The company is headquartered in Singapore, with offices in Australia, Malaysia and Korea and a sister company in Hong Kong; apart from Singapore, Australia, Malaysia and Hong Kong, it also distributes in India, Indonesia, Thailand, United Arab Emirates, Kingdom of Saudi Arabia, Kingdom of Bahrain, Kuwait, Taiwan, Pakistan, Philippines and Vietnam.